Zendaya is the newest movie star to move into outer area.
However in contrast to Katy Perry, who went on an precise area flight with Blue Origin on Monday, Zendaya’s journey is strictly on movie.
In her newest marketing campaign for On, the Swiss working model, Zendaya seems in “Zone Dreamers,” a fictional movie trailer directed by visible artist Nadia Lee Cohen and styled by Legislation Roach. The actress stars as a protagonist on a mission by area, supported by her crew. Collectively they transfer, practice and discover new worlds.
The trailer options custom-designed spacesuits by Roach and avant-garde jewellery designer Chris Habana, which convey a retro-futuristic edge to the marketing campaign.
“Zone Dreamers was such a pleasure to create,” Zendaya mentioned. “I’ve beloved working with On to convey one thing so artistic and surprising to life. Teaming up with Nadia for the primary time introduced such a singular power to the set, and collaborating with Legislation — as all the time — made the expertise much more particular. This marketing campaign is about braveness, friendship and the form of belief that provides you the liberty to step outdoors your consolation zone and check out one thing new.”
Zendaya within the new On marketing campaign for spring 2025.
Courtesy of On
This marks the primary collaboration between Cohen and On and the movie is meant to blur the road between vogue and fantasy.
“Working with Zendaya, alongside Nadia Lee Cohen and Legislation Roach, allowed us to push the boundaries of artistic storytelling,” mentioned Alex Griffin, chief advertising officer at On. “With Zone Dreamers, we constructed a world that feels surreal but deeply human — the place motion turns into a metaphor for confidence, connection and inventive chance. The marketing campaign might dwell in an imagined universe, however its message could be very actual: the whole lot is feasible once we transfer collectively.”
The movie introduces two new merchandise: the Studio Knit Bodysuit, a seamless, sculpting one-piece, and the Cloudzone, a low-profile sneaker.
Zone Dreamers launches on Tuesday and the spring 2025 Motion Life-style assortment is accessible for buy on the On web site, in its shops and at choose retailers globally.
Zendaya signed on to change into a model associate of On in June of final yr.
