We Have A Winner for 2025

Wix vs. Shopify: What’s completely different and what’s not? 

Earlier than we start the head-to-head testing, I would like you to look at the online builder platforms and their options extra intently. They’re each spectacular. However the satan’s within the particulars, is not it? Let’s break down what units them aside!

Wix vs. Shopify: The variations

Wix vs. Shopify: How they really carried out in my assessments

For every comparability issue, I’ll discuss why the software program’s characteristic stood out and the way it impacts a consumer. I’ve examined these instruments to seek out their strengths and weaknesses and provide you with a whole overview. This could make it easier to make an knowledgeable determination when buying Wix or Shopify. 

1. Person-friendliness and adaptability

It’s tremendous simple to work with Wix when creating your e-commerce retailer. You may visually edit gadgets on the web page with out going into technical know-how. I used to be capable of edit the textual content, call-to-action (CTA), photographs, and graphics just by clicking and modifying them. 

The platform allowed me so as to add animation with a button click on. For instance, when hovering, the product’s picture expands in measurement. In every product web page, you’ll be able to add a evaluate part via a widget. If there are fewer opinions, the platform helps you mixture them via evaluate request automation. 

Though the platform was simple to make use of, we’d want a while to get acquainted. Whereas modifying a product web page, navigating again to the house web page was a little bit tough. Nonetheless, I might transfer to the homepage by utilizing the pages drop-down menu on the top-left nook. Nonetheless, I solely found it after utilizing the platform for some time.

From a UI standpoint, Wix is simple to make use of. It’s responsive, and you’ll take a look at pages on completely different display sizes utilizing the choices within the prime bar.

On Shopify’s entrance, you have to undergo a fast studying curve so as to arrange your retailer. The platform skillfully guides you to succeed in completely different checkpoints that can assist you design seamlessly. Nonetheless, I like Wix’s flexibility higher. On Shopify, I needed to manually kind the product description (I copy-pasted it from ChatGPT), however Wix gave me AI help in its product itself to create copy on the go, which is an actual worth whenever you need some inspiration. 

Shopify additionally presents a number of themes for designing your retailer, and it was pretty simple to decide on one. Concerning themes and templates, Wix and Shopify have a couple of variations. Wix presents extra themes and templates than Shopify. Nonetheless, most templates cater to web sites from services or products corporations. For e-commerce, there are solely 156 templates, which is fewer than Shopify, which primarily caters to e-commerce companies. 

Total, I discovered Wix’s interface extra intuitive and versatile than Shopify’s.

Winner: Wix 🏆 

2. Design options and capabilities

Each platforms are wealthy in design options and capabilities. Wix presents a number of inventory media, making it simpler to make use of the pictures from the platform when protecting generic gadgets. 

I like that Wix’s themes include photographs and placeholder textual content. You may merely change these and get your retailer arrange sooner. 

On the subject of Shopify, it’s tough so as to add inventory photographs to merchandise. It is sensible from a promoting perspective, as distinctive merchandise promote higher than generic gadgets. It encourages you to add photos of your merchandise, write descriptions, and add them to the platform. Nonetheless, you need to use Shopify’s inventory photographs on the duvet or different areas, which could be a little generic. 

Shopify is wealthy in design parts and layouts, making it simpler for designers to choose and add them to their shops. For instance, there are a number of rows, collages, collapsible content material, a contact kind, and extra. Whereas Shopify has all of the design options, it doesn’t recommend when to make use of them. These sections are set as placeholders with inventory photographs in Wix’s theme. 

Caption: Shopify’s sections

Wix provides you choices to remodel completely different sections in accordance with your wants. The variety of prospects is low in comparison with Shopify. Nonetheless, these ideas are primarily based on the theme’s present format. In case you change the format, you’ll have extra choices to remodel the design. 

Wix offers capabilities to design photographs utilizing AI. Nonetheless, it’s not very helpful since AI picture technology in Wix struggles with accuracy. I gave a immediate, “Create a picture to indicate a girl holding a yellow lipstick from Blush & Lush.” However I bought an image with a yellow face cream quite than lipstick. 

Caption: Wix’s AI picture generator

Presently, Shopify doesn’t have an AI picture generator, however it has a library of inventory photographs you need to use. 

Total, each platforms do a reasonably good job with their design capabilities. Wix is extra intuitive than Shopify, most likely as a result of Wix makes use of extra icons to show design performance, whereas Shopify shows extra textual content. Technical design-related textual content can confuse a newbie in the event that they’re not from a design background. I discovered the customizability of each platforms related. I examined for fundamental customization. If we implement extra subtle design customization, the opinions can differ. 

Winner: Tie

*Wix provided AI capabilities along with the standard design and customization performance. Nonetheless, it’s not correct, making no qualitative distinction.

3. E-commerce integration

Wix presents completely different automations to handle an e-commerce retailer and improve its gross sales. Shopify additionally presents automation, however it’s not obtainable within the free trial. To check the automation pretty, I upgraded to a paid plan on Shopify. 

With Wix, it was comparatively simpler to arrange automation attributable to its intuitive interface. I used to be capable of configure them seamlessly. With Shopify, I used to be anticipated to put in a couple of apps, like Shopify E mail, to set them up. That is potential as a result of Shopify caters to a big scale of audience and requires extra sturdy options in relation to electronic mail or workflow automation.  

Organising deserted cart electronic mail automation on Wix

Shopify does a good job in relation to stock. It permits transfers (shifting stock between completely different places), making it simpler to handle stock throughout completely different enterprise places. Wix doesn’t provide this characteristic. 

Furthermore, Shopify presents point-of-sale (PoS) assist for on-line and offline channels, making it simpler to handle your retail enterprise. It helps you forestall fixed bouncing between completely different platforms to handle completely different gross sales channels. 

Wix presents the characteristic “classes” that assist you to group bestselling merchandise, customers’ favorites, and so forth. Shopify achieves the identical via the “collections” characteristic. Wix’s interface and ease of use are barely higher than Shopify’s. Nonetheless functionality-wise, Shopify does a greater job at e-commerce, particularly when it scales to a number of merchandise at completely different places. 

This makes Shopify a winner for its stock administration options and talent to scale e-commerce. The platform offers detailed documentation on managing stock successfully, which I discovered tremendous useful. 

Winner: Shopify 🏆

4. search engine marketing

Visibility is vital for an e-commerce platform. When it occurs organically, it straight displays profitability. Options associated to search engine marketing are obligatory for the model’s natural development, making them a vital factor for an internet builder platform. Each platforms do moderately properly by way of delivering search engine marketing options. 

Wix presents a whole search engine marketing guidelines and guides you thru it to make obligatory optimizations earlier than you’re taking the shop reside.

search engine marketing guidelines on Wix

Shopify encourages customers to change the search engine itemizing when creating a brand new product. The platform permits customers to optimize on–web page parts like title, meta description, uniform useful resource locator (URL) slug, and the product’s full description in a single place, serving to retailer house owners preserve uniformity. 

Shopify’s SEO for a product

Shopify additionally presents social sharing options, the place customers can modify how they want to present their product (title, description, and picture) when the viewers shares product hyperlinks with others. You get the same characteristic on Wix, too. 

Each Wix and Shopify provide first rate methods to optimize for search engines like google and yahoo. Wix does that barely higher, because it delivers a whole guidelines, which may be very helpful for enterprise house owners unfamiliar with search engine marketing. For that reason, Wix is a winner by way of search engine marketing efficiency. 

Winner: Wix 🏆

5. Pricing 

Wix presents a free plan, however Shopify doesn’t. The latter lets customers strive the e-commerce expertise for a 3-day free trial. Nonetheless, it’s a brief window, so Shopify fees $1 for the primary month. 

Beneath are the completely different plan choices obtainable with Wix. 

• Lite: $17/month
• Core: $29/month
• Enterprise: $36/month
• Enterprise Elite: $159/month

You get a fundamental e-commerce retailer within the core plan. In case you’re ranging from scratch, you get a free area with the Wix premium plan. For the templates, should you select a paid one, that’s $1 to $70 further. When operating an e-commerce retailer, you’ll be paying a transaction charge should you’re utilizing a third-party cost supplier, like a cost gateway. Wix doesn’t cost a transaction charge should you’re utilizing Wix Fee. The identical is true with Shopify whenever you’re utilizing Shopify Funds. 

Shopify presents the next plans: 

• Starter: $5/month
• Primary: $39/month
• Develop: $89/month
• Superior: $399/month

Third-party transaction charges apply should you use a third-party cost supplier that permits you to settle for funds on-line. Shopify fees a small charge for in-store funds made through Visa or Mastercard, relying in your plan. The transaction charges can vary between 2.4% plus 10¢ to five% plus 30¢, relying in your plan and mode of purchases (on-line or in-person).

Winner: It was a cut up determination. Wix is greatest for early-stage enterprise house owners, and Shopify is greatest for establishing a scalable retail or e-commerce enterprise. 

Wix vs. Shopify: Head-to-head comparability desk

Right here’s a desk exhibiting the online builder software program that wins.

Key insights on Wix vs. Shopify from G2 knowledge

I additionally checked out evaluate knowledge on G2 to seek out strengths and adoption patterns for Wix and Shopify. Here is what stood out:

Satisfaction rankings

• Wix excels in ease of use (91%), ease of setup (91%), and ease of doing enterprise (86%).
• Shopify has first rate ease of use rankings (90%) and admirable satisfaction rankings for ease of doing enterprise (90%) and ease of setup (90%).

Prime industries represented

• Wix dominates in advertising and marketing and promoting, pc software program, IT companies, design, and graphics. 
• Shopify has a powerful presence in retail, attire and style, advertising and marketing and promoting, shopper items, and the web.

Highest-rated options

• Wix excels in visualization instruments (92%), templates library (90%), and content material parts libraries (89%). 
• Shopify stands out for cost processing (90%), safety (90%), and efficiency and reliability (90%).

Lowest-rated options

• Wix struggles with hypertext markup language (HTML) and CSS editors (86%), advertising and marketing instruments integrations (89%), and WYSIWYG editor integration (88%). 
• Shopify struggles with search engine marketing (85%), business-to-business (B2B) (85%), and decoupling (85%).

Ceaselessly requested questions on Wix vs. Shopify

Nonetheless have questions? Get your solutions right here!

1. Who’s Shopify greatest fitted to?

Shopify is greatest fitted to companies that wish to promote merchandise on-line at scale. 

In case you’re simply beginning, you most likely don’t want options as in depth as Shopify’s in the beginning. When beginning, Wix will make it easier to arrange the shop simply because it’s comparatively user-friendly and fewer advanced. 

2. How a lot does Shopify and Wix take per sale?

Shopify fees 2.9% + $0.30 per transaction. Wix doesn’t cost a transaction charge, however it does cost a cost charge. This charge is taken out of all funds when the transaction is processed. For instance, when you’ve got PayPal set in your website, you’ll obtain a cost charge each time a transaction is processed via PayPal. Shopify fees each a cost charge and a transaction charge per sale. Wix fees solely a cost charge per sale.

3. If in case you have a multi-product e-commerce web site, would you select Shopify or Wix?

Shopify makes extra sense for e-commerce with a big and numerous stock. Shopify permits you to add as much as 2000 variants per product and robotically applies commonplace classes and attributes to every product. The majority editors make it easier to make modifications throughout commonplace classes or traits to every product. Wix is appropriate for smaller shops whenever you’re promoting 10 merchandise or fewer.

4. How do you migrate from Wix to Shopify?

Sure, you’ll be able to migrate from Wix to Shopify in a number of methods. You may export all merchandise manually to a CSV file after which import them into Shopify. Alternatively, there’s an software referred to as Cart2Cart that performs the migration for you. With the applying, you’ll be able to transfer your total web site throughout. 

Wix or Shopify: My remaining verdict

Go along with Wix if you’d like an all-in-one web site builder with limitless flexibility and easy e-commerce instruments. It’s tremendous simple to make use of, and you’ll work with the Wix AI to offer prompts and have it construct a shocking web site for you. Wix is appropriate for creatives, service-based companies, and anybody in retail beginning small with a restricted product vary. 

In case you intend to run a web based retailer, and that’s your objective, go along with Shopify. Initially, you would possibly undergo a brief studying curve. However there are tonnes of sources obtainable that can assist you out. In the long term, it is going to be a profit-sum recreation. You’ll get superior options to handle in depth stock and help in on-line and bodily retailer gross sales.