Unequalled, the brand new 3-on-3 girls’s skilled basketball league co-founded by Napheesa Collier and Breanna Stewart, ideas off Friday evening on TNT. The brand new league boasts 36 WNBA stars, together with high-profile names like Sabrina Ionescu, Angel Reese, and Brittney Griner, and guarantees gamers fairness and a mean wage of greater than $220,000 — greater than double the typical WNBA wage.
And, within the days main as much as its first video games, its checklist of partnerships has continued to proliferate.
On Friday morning, the league introduced a partnership with the monetary companies company Morgan Stanley. As a part of this partnership, Morgan Stanley shall be built-in all through Unequalled programming — each on the court docket in Miami and past, together with by way of social media content material, neighborhood programming, and monetary empowerment alternatives for Unequalled gamers.
“Our new partnership with Unequalled is a chance for us to deepen our dedication to breaking down boundaries in girls’s sports activities and past,” stated Alice Milligan, Morgan Stanley’s chief advertising officer, in a press launch.
Unequalled Commissioner Micky Lawler echoed the sentiment.
“Unequalled is proud to companion with Morgan Stanley to uplift girls’s sports activities and assist usher in a brand new period of athlete empowerment,” stated Lawler. “Morgan Stanley has a protracted custom of championing girls’s athletics and constructing in the direction of a extra inclusive and egalitarian future that displays the unimaginable abilities of girls, each in sports activities and past.”
Unequalled introduced Icy Scorching, Sprite, and BODYARMOR as companions earlier this week
The Morgan Stanley partnership announcement got here on the heels of a number of different huge partnerships, together with with IcyHot (Official Restoration Companion), Sprite (Presenting Sponsor of 1-on-1 Event), and BODYARMOR Sports activities Drink (Official Sports activities Drink). As a part of the IcyHot sponsorship, Napheesa Collier will function a model ambassador for the corporate.
“As an athlete, staying in high form is important, and Icy Scorching has been a game-changer for me,” Collier stated. “I’m thrilled that Icy Scorching believes in our imaginative and prescient for Unequalled and am excited to see this partnership come to life for our gamers and our followers.”
Unequalled President Alex Bazzell stated the Icy Scorching partnership was a pure match.
“Collectively, we’ll have the ability to present gamers every part they should play their greatest on the court docket, whereas taking good care of their our bodies off of it,” Bazzell stated. “We’re appreciative of Icy Scorching’s dedication to Unequalled and its athletes.”
Beforehand, the league had introduced a protracted checklist of main sponsorships, together with Samsung Galaxy (Presenting Companion), Ally Monetary (Founding and Official Banking Companion), Mediapro North America (Manufacturing and Internet hosting Companion), Miller Lite (Official Beer Companion), Sephora U.S. (Official Magnificence Companion), State Farm® (House and Auto Insurance coverage Companion), Ticketmaster (Official Ticketing Companion), TNT Sports activities (Unique Media Rights Companion), Underneath Armour (Official Uniform Companion and Efficiency Clothes shop), VistaPrint (Official Print and Design Companion), and Wilson (Official Recreation Ball Producer).
