Tod’s new Italian Diaries marketing campaign brings collectively a category of younger skills with well-known names— Ella Bleu Travolta, Lennon Gallagher, Stella Banderas, Roberto Rossellini and Leo Gassmann — to have a good time the heritage model’s traditional Gommino idler.
Shot by photographer Oliver Hadlee Pearch at Villa Talamo, nestled within the landscapes of Tuscany, the marketing campaign brings collectively 5 up-and-coming skills from varied artistic industries: music, style, movie and TV. The brand new initiative represents a brand new chapter for the model, whose pictures have beforehand used fashions and model ambassadors to entrance seasonal messaging.
In response to Italian model, the marketing campaign encapsulates the spirit of Italian life-style, pleasure of life, conviviality and relaxed class with every expertise’s particular person types merging with Tod’s heritage to showcase how the enduring Gommino stays a timeless, but ever-evolving, image of class and craftsmanship.
Lennon Gallagher, Roberto Rossellini and Leo Gassmann in Tod’s new Italian Dairies marketing campaign.
“I actually really feel honored to be a part of this timeless and iconic story that can proceed to be such an enormous a part of life-style and style for years and years to come back,” actress and singer Ella Bleu Travolta stated in a press release.
The visuals unfold by way of a mixture of black-and-white portraits and colourful still-life pictures that emphasize the ‘s wealthy textures. Alongside the photographs, a sequence of brief movies give a glimpse into the life of every expertise, which debut Monday with a mixture of out of doors promoting and on Tod’s social channels.
“To me, the Gommino is an ideal illustration of Italian design, luxurious and useful. It’s timeless. It’s a privilege to be a part of the Tod’s legacy,” stated the musician Lennon Gallagher, who was a fixture throughout the fall 2025 collections.
Tod’s Gommino idler.
Courtesy Tod’s
Tod’s Gommino is deeply embedded within the model’s DNA, a hyperlink to its lengthy historical past of Italian craftsmanship and leatherwork. It encompasses a signature rubber pebble sole, out there in suede or calf leather-based, in pure hues in addition to a palette of daring colours akin to yellow, gentle blue and orange.
“Being part of this marketing campaign felt like stepping right into a legacy that has outlined Italian model for thus lengthy however on the identical time feels cool, related and trendy,” author and director Stella Banderas stated.
