New yr, new feed?
As we speak on the weblog now we have a submit from Julia Broome that may actually gentle a hearth in you. You’re going to complete this submit, run to seize her content material planner and a brand new pocket book then it’s off to the races.
Julia is sharing her prime tricks to optimize your content material technique with examples and tangible suggestions that you could simply apply to your personal content-creating life. Full with pattern calendars and ‘pillars’ to reference, this submit is full of worth.
When you’ve got but to fulfill Julia she is a powerhouse relating to content material technique. After working behind the scenes for top-tier influencers and celebrities, bringing their social media to the following degree, Julia has now launched her personal programs and instruments to carry her methods of the commerce straight to you.
With that, let’s welcome Julia Broome to the weblog.
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Hello everybody, I’m Julia!
Earlier than leaping into how precisely to optimize your content material technique, I’ll share the behind the scenes of how I constructed my enterprise as a celeb social media supervisor turned content material creator: I’m 28 years previous, grew up in Los Angeles, graduated prime of my class at UCLA, and am somebody who might spend hours researching, horseback-riding, organizing, or pinterest-ing.
I’ve been a social media supervisor for a bit of over 7 years which, because the cliché goes, is under no circumstances what I went to varsity to do. Nonetheless, how I obtained right here is simply too serendipitous to not share. To take you again for a second: A few month or so earlier than graduating, I used to be trying to find an internship alternative that may assist me stand out for graduate faculty. On the time, it was really the wild wild west in social media: Influencers and bloggers had been popping up left and proper and though I used to be intrigued by the social media subject, it was nowhere close to my job-search radar.
As destiny would have it, I used to be tuning into an episode of The Skinny Confidential hosted by, none apart from, Lauryn Bosstick, and she or he was interviewing a wellness influencer who additionally had a PhD in pharmacy. I bear in mind being so obsessive about their dialog to the purpose the place instantly after listening to the episode, my 21-year-old, job-hungry self chilly emailed this wellness influencer and a few month later, she ended up hiring me. 7 years in the past, The Skinny Confidential podcast unknowingly launched me to my first shopper, which modified your entire trajectory of my profession… I believe it’s secure to say that Lauryn is a big cause why I’m within the place I’m as we speak – The truth that I’m now writing a weblog submit for the TSC neighborhood is simply the cherry on prime in essentially the most full circle scenario!!
From there, my profession in social media administration fairly actually took off. I started to construct my clientele of celebrities, influencers, manufacturers, and companies and I used to be wanting to make a reputation for myself as a SMM so I jumped headfirst into each expertise I presumably might: from working freelance to working at an company, dealing with huge product launches, orchestrating model offers, producing efficient web optimization methods and MUCH extra. You identify it, I’ve completed it.
For the whole lot of my profession, I’ve been extraordinarily behind the scenes and took delight in rising my purchasers’ accounts with out anybody realizing who I used to be or what I did. Nonetheless, final yr, I made a decision to place myself on the market on TikTok to share all of my suggestions, methods, classes, and recommendation I’ve collected through the years. I discussed this earlier, however I’m a analysis girlie by means of and thru, so my intention with beginning my very own account was to share REAL social media recommendation that truly works: no B.S, no false guarantees.
On that very same notice: I additionally began a social media course for each social media managers and aspiring content material creators to realize success and created a social media planner to assist creators and creatives keep on monitor. This yr, I began posting on Instagram, in addition to TikTok, and have created a neighborhood of just about 240k mixed followers on each platforms. Whereas serving to my purchasers is superb– I’ve by no means felt extra fulfilled serving to my neighborhood lastly get to the following degree with their social media accounts.
Talking of communities, I do know that Lauryn’s viewers of TSC readers are a few of the most formidable, entrepreneurial, sensible, and pushed individuals on the market and I’ve all the time appreciated Lauryn’s hustle and anti-cookie-cutter method, so on that notice… Let’s speak about optimizing your content material technique and squeezing the *most* juice as attainable out of your content material.
The best way to Optimize Your Content material Technique
Proper off the bat I’m going to say one thing that may make you hate me (please don’t!!) however social media development is not straightforward and when you don’t know how you can work smarter, not tougher, you’ll probably burnout. The bottom line is realizing how you can really optimize your content material technique so that you simply’re not working round like a headless rooster consistently pondering: Sh*t I haven’t posted something as we speak!!! What am I going to do/what am I going to submit??!! For those who really feel referred to as out proper now, right here’s how we’re going to optimize your content material technique:
STEP 1: PICK YOUR CONTENT PILLARS
You would possibly’ve heard different individuals inform you that you have to “area of interest” down or in different phrases: decide one subject to deal with and persist with that. Nonetheless, that has by no means, and can by no means, be the recommendation I’d give to you. In my view, that’s a short-term technique that may simply trigger you to really feel such as you’re caught speaking about the identical factor over and time and again!
As an alternative, I’ve all the time believed in having one content material anchor and 4-5 further content material pillars so that you’ve a variety of subjects that you could speak about. So let’s say your major focus is magnificence however you additionally produce other subjects you wish to share on social media. Your content material anchor could be magnificence and your content material pillars may very well be one thing like: wellness, dwelling decor, and way of life. So step #1 is to sit down down and take the time to outline your content material pillars so that you simply’re actually clear on what you’ll be commonly posting.
STEP 2: CREATE A CONTENT PLAN
This step sounds so apparent and fundamental however 9 instances out of 10, individuals miss the mark on having a powerful content material plan. I extremely advocate creating an editorial calendar that may act as your roadmap as a way to make sure that you’re posting a stability of your content material pillars (which ought to already be established from step 1). To make this step additional easy for you, I’ve included a pattern editorial calendar under so that you can get an thought of what this could appear like.
Fast notice #1: The primary factor I need you to note is that your content material anchor (which we established as magnificence) is often mirrored twice whereas all the opposite content material pillars are normally unfold out evenly, solely as soon as. That’s as a result of your content material anchor is normally going to be one thing you focus extra on. #2: Social media just isn’t a one-size-fits-all so this editorial calendar is totally going to look totally different for everybody and that’s completely okay.
STEP 3: NAIL DOWN YOUR CONTENT FORMULA
What do Meredith Duxbury, Alix Earle, and Haley Bayley all have in widespread? Aside from all of them being massively profitable social media girl-bosses? All of them squeeze essentially the most out of their content material they usually simply so occur to make use of an especially related content material components. By now, we all know that I like to do my analysis – Which is how I found that every one three of them have created a components to make sure that they will squeeze 4-5 movies out of ONE video idea. I do know the TSC neighborhood loves a “work smarter, not tougher” scenario so that is proper up your alley– and to take out any guess work, I’m going to offer you an actual breakdown of how you are able to do the identical to optimize your content material technique:
Let’s proceed with the concept that your content material anchor is magnificence. The most typical magnificence idea in the meanwhile is “Get Prepared With Me” movies – So let’s run with that. Right here’s how you can get 5 movies out of ONE Get Prepared With Me:
Video #1: SKINCARE GRWM
This could be a fast 30 second video displaying the way you prep your pores and skin for make-up (bonus factors for utilizing The Skinny Confidnetial ice curler).
Video #2: MAKEUP GRWM
This could be an extended 1 minute video that may present your complete make-up course of or that may present you doing all of your make-up whereas sharing a story-time.
Video #3: FINISHING TOUCHES
This could be a shorter 7-15 second video of you placing the ending touches on (lip-liner, lip gloss, a blush method, and so forth).
Video #4: REPLY TO A COMMENT
Ideally, somebody would ask you to see your closing look, to point out your outfit, to point out how you probably did the blush method, and so forth. and so that you can reply in video-form to a remark.
Video #5: GET UN-READY WITH ME
This could be an extended 1 minute video that may present you taking all the things off, doing all of your PM skincare routine, and so forth.
And voila, now you will have 5 items of content material for the worth of 1. THAT is the way you optimize your content material to the fullest and this type of components can and ought to be utilized to ANY class of content material (health, spirituality, well being, style – something + all the things). This, alone, is a goldmine relating to content material optimization however there are two extra steps that may actually take you to the following degree.
STEP 4: STRATEGIZE ON WHAT TO POST ON EACH PLATFORM
By now, your content material technique is warming up however we would like it to be on fireplace – So let’s run by means of a brief breakdown of how you can know what to submit to Instagram vs. TikTok. Spoiler alert: You should use step #3 to set you up for fulfillment so it’s mainly a two-for-one (which we love). Utilizing the breakdown we created above, right here’s how one can divvy up your content material relying on the platform so that you simply’re optimizing each of your channels to the fullest:
Video #1: SKINCARE GRWM – Fast 30 second video for INSTAGRAM. Ideally, you’ll use the feedback of this submit to inform your viewers you will have an extended make-up GRWM posted on TikTok as a way to bridge your viewers over there.
Video #2: MAKEUP GRWM – Longer 1 minute lengthy video for TIKTOK. In your caption, you would let your viewers know if they’ve any skincare questions, you posted a skincare GRWM to Instagram.
Video #3: FINISHING TOUCHES – Shorter 7-15 second video posted to INSTAGRAM. Once more, you have to be utilizing the remark part to let individuals know that you’ve the total GRWM posted to TikTok.
Video #4: REPLY TO A COMMENT – Shorter 7-30 second video posted to INSTAGRAM. It’s essential in your viewers to see that not solely do you learn feedback however you additionally REPLY to feedback in video-form.
Video #5: GET UN-READY WITH ME – Longer 1 minute lengthy video posted to TIKTOK. In your caption you may let your viewers know that in the event that they wish to see the total look, they will go to your Instagram.
Now, it’s secure to say your content material technique is on fireplace. The very final step is straightforward however undoubtedly a very powerful so don’t sleep on this final step.
STEP 5: SCHEDULE YOUR CONTENT OUT… + STICK TO IT
Initially, when you made it thus far and also you’re studying this: Simply know I’m happy with you and that you simply’re going to be so glad you caught round. This closing step is essential to optimize your content material technique as a result of it’s most likely a very powerful side of social media: posting CONSISTENTLY! All the above steps imply nothing except you’re capable of persist with a content material schedule that works for you so I went forward and created 3 totally different posting schedules that you could select from. I extremely advocate choosing the one which feels essentially the most do-able to you after which working your manner up.
Now that you’ve all 5 steps on lock, you’ve not solely optimized your content material technique however you’ve additionally saved your self SO a lot time. That is the type of content material technique that makes you are feeling such as you lastly have all of your geese in a row and are now not stressing about what to submit, when to submit, and which platform to submit it on. You’ll be able to thank your self for following these 5 steps, and you may thank me later when it really works.
Need extra social media recommendation similar to this?
I’ve beloved each second of delving into content material technique optimization with you and that is one thing I can speak about for DAYS so in order for you extra recommendation similar to this: You’ll find me on Instagram and TikTok at @juliabroome – my DMs are all the time open in case you have any questions.
I hope you guys beloved this breakdown as a lot as I’ve beloved creating it for you. And when you’re a content material creator wanting to go even deeper into this topic, my Content material Course could be excellent for you. Or when you’re studying this as a social media supervisor who desires to realize extra purchasers or discover ways to improve your SMM enterprise, I’d like to have you ever in my course neighborhood.
Both manner, I’d love nothing greater than to attach and be part of your social media journey! And to not be a tease however: Lauryn helped me discover my dream job – and I will likely be launching one thing earlier than the tip of the yr that would enable you to discover your dream job… Particulars to return on Instagram however I’ll go away you with that. Completely happy content material planning!
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There you will have it. All the things you have to take your social media presence to the following degree. Maintain us posted within the feedback under.
Within the meantime, make sure to try Julia’s content material for much more worth. As you may see, she delivers.
x, The Skinny Confidential staff.
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