ARE YOU READY, KIDS? In one among her boldest strikes but, Stella McCartney has collaborated with somebody who lives in a pineapple beneath the ocean: SpongeBob SquarePants.
“I’m prepared, I’m prepared, I’m prepared,” seemingly screamed one million squeaky-voiced tots in unison upon listening to the information.
The 38-piece capsule captures the present’s sense of kooky nautical nonsense, the lovable yellow sponge’s face crocheted right into a pipsqueak-sized tote bag, printed onto swim trunks, and plastered on slingback espadrilles.
“At Stella, we query every little thing — pondering out of the field, questioning humanity as we all know it,” McCartney mentioned, including, “and SpongeBob has the identical values as us. He’s a bit of bit loopy; he’s not of the norm and we rejoice each single factor about SpongeBob and his group.”
However maintain on to your Krabby Patties, there’s extra — the entire Bikini Backside gang is included within the collaboration, with pink starfish Patrick, Gary the Snail, and even nefarious Mr. Plankton dotted throughout the gathering.
The capsule consists of T-shirts, denim, loungewear, footwear, and equipment.
Courtesy of Stella McCartney
Trippy tie-dyed loungewear and acid-washed denim brings a little bit of Californian bohemia to the gathering, a becoming tribute on condition that SpongeBob’s fictional hometown is someplace beneath the Pacific Ocean’s surf.
Much more becoming is the sustainable facet of the gathering, which pulls consciousness to dwindling marine life.
In line with the model, roughly 93 p.c of marine life might be liable to extinction by the yr 2100 if greenhouse fuel emissions aren’t lowered. Vogue is chargeable for 20 to 35 p.c of microplastic that goes into the ocean, and 20 p.c of world freshwater air pollution.
The gathering options garments for youngsters ages 0 to 14.
Courtesy of Stella McCartney
In that spirit, 93 p.c of the model’s cruelty-free capsule is made with eco-conscious supplies.
Sustainability is nothing new for the British label. Its spring 2025 marketing campaign starred AI birds in an effort to emphasise the menace that avian species are going through. Faux feathery associates met clothes constituted of vegan leather-based, recycled nylon yarn, and Kelsun, a trademarked seaweed-based textile.
In January, McCartney resumed full possession of her firm, shopping for again the minority stake held by LVMH Moët Hennessy Louis Vuitton. The designer will proceed to work with LVMH and has the brand new title of world ambassador on sustainability.
