LONDON — Stella McCartney is having an enormous Japan second.
The British dressmaker has launched the black model of her Rasant sneaker in collaboration with Adidas solely on the Isetan division retailer, the place she shall be signing the sneakers for patrons.
The model has additionally taken over the Isetan home windows with its spring 2025 assortment, which urges bypassers to “Save What You Love.”
A Stella McCartney pop-up has additionally opened at Isetan.
Stella McCartney at Isetan.
YOTA HOSHI
As a part of the designer’s journey to Japan, she visited the Bunka Vogue Faculty, the place she’s one of many judges on the “’Mitsukoshi Isetan Mirai Award — Color of the Future” award.
The competitors for the award was open to college students from the Bunka Vogue Faculty, Tokyo Mode Gakuen and ESMOD Tokyo.
Yamazawa Press supplied college students with deadstock materials to make use of for the competitors.
The winner of the award will be capable to select between a $20,000 money prize or a industrial partnership with Levi’s Japan or Isetan.
Stella McCartney’s Adidas collaboration at Isetan.
The scholars’ works shall be displayed within the window of Isetan’s Shinjuku retailer in April and the winner shall be flown to Paris Vogue Week in October to attend Stella McCartney’s trend present.
The award is one which’s near McCartney’s inexperienced ethos because it champions sustainability in trend.
The style college has notable alumni that features Rei Kawakubo, Yohji Yamamoto and Nigo.
Stella McCartney has extra plans for Japan.
She plans on opening an idea retailer in Shibuya Parco and one other at Umeda Hankyu.
