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SiriusXM Faces Headwinds From Pricing Shift, Advert Weak spot, Says JPMorgan – Sirius XM Holdings (NASDAQ:SIRI)



JPMorgan analyst Sebastiano Petti reiterated the Underweight score on SiriusXM Holdings Inc. SIRI on Tuesday, with a worth forecast of $20.

The analyst means that SiriusXM’s shares are underperforming attributable to progress challenges pushed by demographic modifications, a shift towards lower-priced plans and a revamped pricing technique. These are anticipated to result in near-term ARPU “dilution” and margin compression.

Petti has revised Pandora’s ad-supported income downward by 2.5%, now anticipating it to achieve $351 million. This adjustment follows a warning from CFO Thomas D. Barry in early March about weaker retail and shopper packaged items promoting spend, pushed by financial uncertainty and diminished enterprise confidence.

Because of this, the analyst has diminished the income forecast for the Pandora section by 3%.

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Regardless of cost-cutting efforts, the corporate’s elevated capital expenditures within the near-to-medium time period, mixed with elevated leverage from its, Liberty Sirius acquisition, will seemingly delay share repurchases till 2027, additional weighing on the inventory, in line with Petti.

The analyst has revised its estimates for SiriusXM following current administration convention appearances.

Petti writes that first-quarter income is adjusted to $2.05 billion, reflecting a 0.6% decline attributable to decrease promoting income, significantly in retail and shopper packaged items, amid macroeconomic uncertainty, although subscriber income stays unchanged.

Nonetheless, the primary quarter EBITDA is raised to $580 million, benefiting from improved margins by way of SG&A value-cutting and diminished streaming advertising bills.

The analyst additionally up to date the primary quarter free money movement to $123 million, pushed by greater EBITDA, with capital expenditures largely unchanged. For the complete yr, consolidated income is trimmed to $8.50 billion with an EBITDA estimate of $2.60 billion, aligning with the corporate’s steerage of $8.5 billion and $2.6 billion, respectively.

The analyst emphasizes the necessity to monitor promoting traits and ARPU developments, particularly as SiriusXM introduces its new $9.99 modular pricing.

Free money movement for 2025 stays unchanged at $1.15 billion, according to prior steerage, the analyst notes.

Value Motion: SIRI shares are buying and selling greater by 0.94% to $24.18 eventually test Tuesday.

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