PAIN AU CHOCOLAT: The seaside in wintertime can arouse emotions of nostalgia. Not at Paul & Shark, which introduced a gust of Deauville, France, to Milan Vogue Week for its presentation.
Internet hosting a French breakfast at native bakery Égalité replete with mouthwatering pastries, bicycles with wicker baskets parked in entrance of the premises, and a marine-inspired mild blue décor, the Italian model offered a brand new chapter of its Riviera resortwear line rooted in its love of the ocean.
The stylish lineup – a part of the autumn 2025 assortment already unveiled in full at Pitti Uomo earlier this week – toyed with the model’s ongoing mixture of efficiency and distinctively Italian casualwear with cable-knit sweaters wrapped across the shoulders on prime of rib-knit cardigans, plaid overshirts and knit polos in impartial shades, in addition to navy blue pea coats.
The Paul & Shark Riviera fall 2025 assortment impressed by Deauville, France.
Courtesy of Paul & Shark
The Paul & Shark Boulangerie Deauville inaugurated on Saturday stays open all through Milan Males’s Vogue Week, which closes Monday.
As reported, Paul & Shark’s resortwear collections are a part of the model’s journey towards rebranding, as the corporate seems to be to evolve its DNA by softening its crusing message tracing again to 1976 and embracing a extra informal aesthetic catering to a wider viewers.
Whereas its vogue is more and more extra in tune with prospects’ demand for clothes apt for outdoorsy experiences, the model’s sustainability credentials and hyperlink with the ocean are being exalted through lifestyle-leaning activations and communication initiatives.
The Paul & Shark Riviera fall 2025 assortment impressed by Deauville, France.
Courtesy of Paul & Shark
