OPI is already Tremendous Bowl prepping — with a Wingstop collaboration, no much less.
The nail polish model and fast-food chain have teamed to launch a limited-edition “Snack in :60” package, full with a $15 Wingstop present card, a 60-second timer and two of OPI’s new RapiDry polishes, which retail for $9.99 every and purport to dry inside 60 seconds of utility.
Launching Friday, the kits shall be obtainable free of charge at snackin60.com for so long as provides final, aiming to encourage customers to place the polishes’ smudge-proof claims to the take a look at.
The RapiDry polishes — which launched earlier this month — are OPI’s first quick-drying lacquer that goals to fight what the model has coined “smudge-stration,” or the frustration customers really feel when nail polish dry time inhibits their to-do listing.
“Utilizing tools from the wall paint business to torture-test totally different formulation, we had been in a position to scientifically consider the science of drying and smudging,” stated Victoria Briand, R&D director, retail and colour collections for OPI, including the model ultimately nailed a system steadiness of solvents and drying drops which allowed for a swift dry time, whereas sustaining colour payoff.
The OPI x Wingstop “Snack in :60” package.
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The manufacturers have tapped TikTok influencer Ashtin Earle to kick off the #Snackin60 problem on social media.
“The problem faucets into this tradition of artistic snacking and content material creation,” stated Lori Pantel, chief advertising and marketing officer of OPI father or mother firm Wella North America. “It’s constructed for shareable moments, simple participation and the proper mix of magnificence and enjoyable.”
“We knew that combining forces with OPI would resonate deeply with our youthful followers,” added Mark Christenson, Wingstop’s chief income officer.
The partnership marks the newest in a string of meals/magnificence collaborations to hit the market: final 12 months, Wonderskin and Chipotle teamed for an avocado-inspired “Lipotle” lip stain, whereas Nails.Inc launched a limited-edition McDonald’s assortment.
