Netflix Inc. NFLX has begun testing a man-made intelligence–powered search engine that allows subscribers to seek out films and TV exhibits primarily based on their feelings, preferences, or particular conditions.
What Occurred: The characteristic, powered by OpenAI know-how, is presently obtainable to pick out customers in Australia and New Zealand utilizing iOS units. Netflix says the take a look at will broaden to further markets, together with the U.S., within the coming weeks, reported Bloomberg.
The streaming big has lengthy used machine studying and AI to energy its advice algorithm, however this new instrument marks a major enlargement in user-facing AI options.
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Not like the present search instrument, which depends on primary inputs like actor names or genres, the
Subscribers should decide in to check the brand new instrument, a departure from Netflix’s normal follow of quietly rolling out new options, the report famous.
Why It Issues: Netflix’s viewership jumped by nearly 8% within the first quarter of 2025, reflecting stable positive factors in each subscriber rely and income.
Though the inventory trades at a premium, analysts consider the present consensus forecasts are modest, justifying a $1,000 worth goal primarily based on a 33x a number of of projected 2026 earnings.
Final 12 months, Netflix co-CEO Ted Sarandos mentioned that AI is unlikely to take over the artistic roles of writers, actors, and administrators inside the leisure business.
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“I do not consider that an AI program goes to jot down a greater screenplay than an awesome author, or goes to interchange an awesome efficiency, or that we can’t be capable to inform the distinction,” he acknowledged.
The streaming firm has beforehand drawn criticism after posting a machine studying product supervisor place with a hanging annual wage vary of $300,000 to $900,000.
Value Motion: To this point this 12 months, Netflix shares are up 3.56%, whereas they’ve surged 47.44% over the previous 12 months, in line with Benzinga Professional information.
Benzinga Edge’s Inventory Rankings award Netflix a robust progress rating of 69.69%. Need to see the way it compares to different shares? Click on right here for the complete breakdown.
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