U.Okay.-based nail salon chain Townhouse is kick-starting its Stateside growth.
The corporate has bought the 2 Glosslab salons in Tribeca and Flatiron in New York, per an asset buy settlement permitted March 10. Townhouse paid $425,000 for the companies as a part of Glosslab’s Chapter 11 chapter proceedings. Concurrently, Glosslab’s mental property was offered to VD Model Holdings Inc.
Townhouse presently has a salon in Los Angeles with a second on its manner, and has now set its sights on New York.
“Our goal is to get to 12 to fifteen places as quickly as doable, which can possible be within the subsequent 12 to 18 months,” stated Jonathan Millet, cofounder and chief govt officer of Townhouse. “After we bought going with growth within the U.Okay., at peak, we opened 25 places per yr.”
Within the U.Okay., Townhouse now has 39 salons. “In the beginning, we serve an aspirational buyer base, much like one thing like Equinox,” Millet stated. “The factors is that these places have an aspirational high-end buyer, and there are a number of locations like that within the U.S., although New York and L.A. are the leaders.”
A part of the model’s differentiation technique has been high-profile model partnerships, stated Juanita Huber-Millet, cofounder and artistic director.
“We’ve collaborated with manufacturers like Chanel, Givenchy and Tom Ford, and what we’ve finished with them and others is curated a therapy that’s particularly curated by that model,” Huber-Millet stated. “We have now curated nail artwork appears to be like, we use the merchandise throughout the therapy, and press and influencer occasions round them.”
The therapies supplied will mirror these in Los Angeles and the U.Okay., Huber-Millet stated. “We begin with a colour refresh format for a manicure, then gel manicures and pedicures — we additionally supply extensions, several types of nail artwork. We’ve bought spring-summer and autumn-winter collections for nail artwork, which we alter each six months.”
The 2 places will likely be quickly rebranded as Glosslab by Townhouse places and, pending development permits, will shut for house renovations. “We need to settle the crew and don’t need to change an excessive amount of instantly,” Millet stated. “We’ll do a full renovation after which they may reopen as Townhouse. Folks can guide their present therapies within the meantime.”
