LONDON — Mercedes-Benz made a hurrah for its newest automotive launch, the CLA in Rome.
The German automotive model took over Villa Miani with a number of stars together with Romeo Beckham, Camilla Cabello, Central Cee, Ice Spice, Mimi Keene and Evan Mock.
On the occasion Mercedes-Benz introduced its new “Class of Creators” challenge, the place rapper Ice Spice; inside designer Gustaf Westman; designer and artist Colm Dillane, in any other case often called KidSuper; gaming platform League of Legends and the toy automotive model Sizzling Wheels could be producing “visions and content material impressed by the all-new CLA as a inventive platform.”
The collaborations will likely be rolled out all year long throughout varied occasions.
Tyla performing in Rome.
Mercedes-Benz
Friends had been serenaded by South African singer Tyla, who carried out a few of her hit tracks together with “Water.”
“Rome has an unimaginable historical past of tradition, artwork and design, and it’s the good place for us to disclose our all-new CLA. This new CLA is the cleverest automotive we’ve ever made and units new requirements for now and into the long run,” stated Bettina Fetzer, vice chairman of Mercedes-Benz’s digital and communications arm.
Ola Kaellenius, chief govt officer of Mercedes-Benz Group AG, stated that the premiere of the brand new CLA automotive in Rome was as “iconic and timeless as Mercedes-Benz — was extra than simply one other automotive launch. It marks the start of a brand new period for Mercedes-Benz and for our clients: The CLA would be the best and essentially the most clever Mercedes we’ve ever made.”
She added that the one-liter automotive is for the “electrical age — and on the similar time may also be accessible as a extremely environment friendly hybrid model. It’s the first in a sequence of recent fashions we’re including to the Mercedes-Benz household.”
