Macy’s has a giant presence on TV by means of protection of its 4th of July Fireworks celebration and Thanksgiving Day Parade — and it’s about to get larger.
America’s division retailer has acquired an unique choice to develop a fictionalized tv sequence based mostly on the bestselling biography “When Ladies Ran Fifth Avenue: Glamour and Energy on the Daybreak of American Style” by award-winning writer and journalist and Julie Satow. The guide is about ladies who formed a few of the most iconic division and specialty shops in America, together with Dorothy Shaver who led Lord & Taylor, Hortense Odlum who led Bonwit Teller and Geraldine Stutz, who ran Henri Bendel. All three of these shops are not in enterprise however not forgotten. Margaret Getchell, the trailblazing govt who remodeled Macy’s within the nineteenth century, can even be added to the tailored story. The ladies of their day have been retail trailblazers in an trade all the time dominated by males.
Geraldine Stutz
WWD Employees
Getchell began as a money clerk however rose up the ranks to develop into influential in broadening Macy’s assortments into classes not beforehand offered, innovating advertising and window shows, and even cleverly getting Macy’s to put in a soda fountain in the back of the shop so consumers must go by a variety of merchandise and infrequently choose an merchandise earlier than getting a refreshment.
Below the tv deal, which was led by Macy’s chief advertising officer Sharon Otterman, Macy’s is at the moment within the means of securing a showrunner and attaching expertise for the lead roles. Such particulars, together with the timing of the sequence and what number of episodes, can be revealed at a later date, Macy’s indicated.
“These are tales of resilience, ambition and creativity — ladies who understood the facility of storytelling and branding lengthy earlier than it was a enterprise technique,” mentioned Otterman in a press release.
“’When Ladies Ran Fifth Avenue’ celebrates all the pioneering ladies who helped form retail style and their enduring legacy, ladies like Macy’s Margaret Getchell,” mentioned Satow in a press release. “I can’t wait to see these trailblazing tales attain a wider viewers, inspiring the subsequent era of innovators in style and enterprise, and convey ‘When Ladies Ran Fifth Avenue’ from the web page to display.” The biography made the bestseller lists of The New York Occasions and USA Right now.
Macy’s bought the rights to the venture by means of “a aggressive bidding state of affairs,” the corporate mentioned in its assertion Tuesday morning. Lately, Macy’s signed a brand new 10-year rights take care of NBCUniversal, for Macy’s Thanksgiving Day Parade and Macy’s 4th of July Fireworks on NBC, Peacock and Telemundo. The ten-year settlement will embody broadcast and streaming rights to a Macy’s Parade-eve particular and a brand new particular program to be introduced at a later date, in addition to the 4th of July Fireworks and Thanksgiving Day Parade. Macy’s different huge annual occasion is its spring flower present. The retailer expects to construct audiences for these occasions, that are designed and created by Macy’s Studios. In 2024, the 98th Macy’s Thanksgiving Day Parade reached 31.7 million viewers and the forty eighth Macy’s 4th of July Fireworks drew 7.6 million viewers.
