LONDON — All eyes are on the Mamma Baguette at Fendi proper now.
British musician and former Little Combine band member Jade Thirlwall options in a marketing campaign for the delicate napa leather-based purse that made its debut on the model’s spring 2025 runway present.
Within the photographs and quick movie shot by images duo Scandebergs, in any other case generally known as Alberto Albanese and Stefano Colombini, Thirlwall is seen laying on a chaise lounge chair with a Mamma Baguette, whereas one other model of the purse sits on the ground.
In one other shot, the pop star is on stage with a silver microphone and the purse resting on her arm.
Jade Thirlwall for Fendi’s Mamma Baguette purse marketing campaign.
“I’ve been a fan of Fendi as a model for a few years, so it was an honor to work with them on this Mamma Baguette marketing campaign. I bear in mind first seeing their Baguette on ‘Intercourse and the Metropolis’ years in the past,” she mentioned.
“I like the best way that Fendi reinvents their traditional shapes with new supplies and colours each season, as seen on this new take of the Mamma Baguette,” she added in regards to the purse, which borrows its codes from the Baguette.
The Mamma Baguette is obtainable in three sizes: small, medium and huge, in shades of pale pink, dove grey, black and matcha inexperienced. The purse begins at 1,900 kilos for the small and a couple of,850 kilos for the big.
Fendi’s Mamma Baguette purse marketing campaign.
Earlier this week, Fendi turned its area at Selfridges pale pink to mark the launch of the Mamma Baguette purse.
A sculptural set up options three sizes of the purse piled on high of one another to match the pale interiors, which additionally function illustrations and columns for shows.
Clients can have the chance to customise their Mamma Baguette purses with letters and symbols on the equipment minibar.
