J.Lindeberg will open its largest retailer so far in Seoul on Tuesday.
The five-story, 3,274-square-foot location within the Gangnam district was designed in partnership with inside design agency Showmakers which has additionally labored with Nike, Fila, MCM and different manufacturers.
“This flagship is designed to be an expertise, not only a retailer,” mentioned Hans-Christian Meyer, chief govt officer of J.Lindeberg. “With its opening, we’re taking J.Lindeberg to an entire new stage, absolutely expressing who we’re as a model.”
The design sports activities the model’s Clubhouse idea and every flooring gives distinct experiences. The second flooring, which homes the menswear, performs with depth and layered buildings supposed to be harking back to course hazards. The third flooring, dedicated to womenswear, incorporates architectural varieties which might be presupposed to reference the movement of a golf swing.
The shop was designed in partnership with Showmakers.
Courtesy of J.Lindeberg
The fourth and fifth flooring are devoted to VIP buying experiences with personalised styling choices, personal appointments and a membership lounge impressed by a placing inexperienced cup. The rooftop features a Swing Zone with an outside backyard and the basement gives a customization space for customers to decide on personalised emblem placements and prints.
“Seoul is a metropolis that pushes boundaries in trend and innovation, making it the right place to convey our Clubhouse idea to life,” Meyer added.
The Sweden-based J.Lindeberg operates shops in its dwelling nation in addition to Denmark, Norway and Finland. There’s additionally a associate retailer in Dubai and the model is wholesaled in 56 international locations globally.
