LONDON – Edward Enninful has a brand new challenge within the works, a world media and leisure firm referred to as EE72 which he’s based along with his sister Akua Enninful.
Enninful didn’t provide a lot element besides to say that it’ll provide “genuine illustration and storytelling that speaks to right this moment’s interconnected world.”
The siblings plan to forge strategic partnerships with “visionary creators and groundbreaking corporations to develop and produce transformational content material, immersive experiences and revolutionary merchandise that problem audiences to see the world by means of new eyes.”
They may also champion “voices that disrupt conventional narratives. The corporate’s imaginative and prescient is anchored in empathy and innovation, fostering significant connections throughout communities and cultures.”
Akua Enninful.
Enninful, the previous editor in chief of British Vogue, stated the formation of EE72 is a part of the “pure development” of his profession.
“We’re creating an area the place creativity transcends boundaries, the place various voices don’t simply exist—they lead. Our mission is to reshape how we see and perceive one another, constructing bridges throughout cultures and communities,” he stated.
Akua will function CEO, whereas Edward’s title will probably be chief inventive officer.
Enninful has been busy since he launched his ultimate subject of British Vogue a yr in the past. The March 2024 cowl was a star-studded crowd shot that included Oprah Winfrey, Serena Williams, Victoria Beckham, Salma Hayek, Cindy Crawford, Linda Evangelista and Christy Turlington.
The corporate’s new brand.
Final fall, Enninful stepped into the Nineteenth-century artwork world, teaming with Musée d’Orsay, Musée de l’Orangerie and the printing pioneer Lito Masters to create a collection of ultra-precise prints on paper of his favourite works by Claude Monet.
Enninful’s favourite work have been remastered utilizing Lito’s proprietary “Hello-Rnd” know-how, which is ready to recreate the colours, texture, reduction and brushstrokes of authentic artworks.
Earlier than leaving Vogue, in 2022, he revealed his memoir “A Seen Man” (Bloomsbury).
The e book traces Enninful’s journey from Ghana, which he fled along with his household in the course of the bloody political unrest of the Nineteen Eighties. It takes in his early years as a mannequin and later as a vogue editor, working for magazines together with i-D, W Journal, and British Vogue.
Throughout his lengthy profession, he has additionally pushed for extra range within the trade.
Edward Enninful’s final British Vogue cowl starring 40 girls who’ve graced the journal’s cowl throughout his tenure.
Courtesy of British Vogue / Steven Meisel
“Variety has to begin from behind the scenes. There must be extra individuals of shade — Black, brown, Asian individuals — behind the scenes at manufacturers and corporations. That’s what we’re nonetheless lacking,” Enninful informed WWD in 2022.
“Black individuals can’t do it on their very own; homosexual individuals, girls and trans individuals can’t do it on their very own. Allyship is so essential,” he stated, including that he wrote the memoir mainly for youthful generations, to indicate them what is feasible, and the significance of arduous work.
“I needed individuals to see that right here’s a profitable Black man, a homosexual man. I additionally needed them to know there’s a narrative, and that I didn’t simply get right here, that I had failings and successes, and that you need to even be fearless. I misplaced every little thing, I used to be kicked out of residence. I actually had nothing to lose,” Enninful stated.
