VOCAL FASHION: Marking World Bipolar Day on Sunday, EBIT, the purpose-driven clothes model based by Simon Whitehouse that goals to spark conversations about psychological well being, is dropping its fall 2025 assortment.
Unveiled with marketing campaign photos fronted by activist mannequin Rosie Viva and artist Joseph Awuah-Darko, who’re each vocal about their bipolar dysfunction, the gathering was created in tandem with British designer John Skelton, who was named cultural and inventive director of EBIT final yr.
Titled “Bipolar/Bicolor [E200],” the 50-piece unisex lineup is totally bicolor with juxtapositions of taupe and beige, and navy and burgundy and crammed with raw-cut denim and gabardine sportswear tops, in addition to oversize textural knitwear. Cotton within the assortment is natural and the road was Made in Italy.
“Actual life human beings, corresponding to Rosie and Joseph, are my heroes. The power it takes to be brazenly weak advocates round delicate subjects is a trait that I do know supplies solidarity to many individuals who could really feel alone. That’s the essence of EBIT,” Whitehouse mentioned.
The choice of Viva and Awuah-Darko for the marketing campaign — lensed by younger expertise Mauro Maglione and styled by Francesca Cisani — speaks to Whitehouse’s ambition to leverage style to boost psychological well being consciousness.
Awuah-Darko, also called Okuntakint, is a Ghanaian British artist recognized for the “Expensive Artists” collection of sticky notes and use of Excel spredsheets to trace his bipolar dysfunction, allocating to each hour a colour that represented how he was feeling at that second in time.
A glance from the EBIT fall 2025 assortment.
Courtesy of EBIT
Viva is a mannequin, TV host and psychological well being activist who was the topic of a 2023 Channel 4 documentary titled “Modeling Mania & Me.” After strolling on the runways for marquee manufacturers together with Gucci and Saint Laurent, she went on to marketing campaign for psychological well being, sharing her dysfunction in books together with “Fully Regular and Completely Tremendous,” which is dropping in Might.
Priced between 250 and 995 euros, the gathering has been picked up by Finish. within the U.Okay. and Italy; The Quantity 4 in Kuwait; Nighthawks in Japan, in addition to established companions corresponding to Selfridges and Modes, amongst others.
EBIT, which stands for Get pleasure from Being in Transition, faucets the creativity of designers, musicians and artists and works throughout completely different mediums for every of its drops. Earlier than Skelton’s appointment, EBIT’s design collaborators included M/M (Paris), Glen Luchford, Michel Gaubert, Soo Joo Park, DJ John Digweed and Wilson Oryema.
A glance from the EBIT fall 2025 assortment.
Courtesy of EBIT
Whitehouse launched EBIT in 2024 constructing on his data of the style trade through his many govt roles. He most just lately served as chief govt officer of Italian retailer Modes, a place he left to transition into an adviser position, as reported.
Previous to that, he helmed the Reference Studios communications company for one yr and was CEO of consultancy Eco-Age, following a three-year stint with the identical title at Artwork Accomplice and, earlier than that, at style home JW Anderson between 2014 and 2018. He has additionally labored with labels together with Matthew Williamson, Diesel Black Gold and DKNY.
