Devon Lee Carlson was pondering pink when she celebrated the launch of her Reformation collaboration on Friday in Beverly Hills at La Dolce Vita.
The influencer arrived in a design impressed by her personal closet, selecting the pink “Lula” sheer high with tie and matching sheer low-waist “Olivia” skirt. Like the opposite seems within the assortment, the outfit was made with sustainable supplies, together with natural cotton, Tencel lyocell and deadstock materials.
Devon Lee Carlson
Gilbert Flores/WWd
The 20-piece assortment, which launched on Monday, consists of clothes, two-piece units, low-cut denim, tees and equipment that evoke female aptitude and classic model. Costs vary from $78 to $398 on-line and at Reformation shops.
Company included her boyfriend Duke Nicholson, Kim Petras, Dixie D’Amelio, Finneas, Sara Sampaio, Adwoa Aboah and extra who feted the cofounder of Wildflower Instances.
Kim Petras at Reformation x Devon Lee Carlson Occasion at La Dolce Vita on March 28, 2025 in Los Angeles, California.
Gilbert Flores
Petras and D’Amelio modeled the Loonette gown, with the pop star within the ivory colorway and the influencer in blue. The mini featured a pleated bodice, daisy eyelets and heart-shaped buttons with a relaxed skirt and bow element on the again.
Dixie D’Amelio
Gilbert Flores/WWd
Nicholson and Carlson are each followers of classic inspiration. Final yr, the couple evoked the sultry 70s in a marketing campaign for the George Cortina for Jacques Marie Mage eyewear assortment. Nicholson channeled his grandfather, Hollywood icon Jack Nicholson, and Carlson paid tribute to his former longtime companion Anjelica Huston.
Devon Lee Carlson, Duke Nicholson at Reformation x Devon Lee Carlson Occasion at La Dolce Vita on March 28, 2025 in Los Angeles, California.
Gilbert Flores
Reformation and Carlson’s collaboration is the newest launch for the LA-based sustainable model. Earlier in March, Reformation launched its swimwear assortment that includes minimalist bikini tops, one-piece swimsuits and extra. In February, Reformation’s Valentine’s Day marketing campaign that includes a tattoo-free Pete Davidson went viral, incomes the model $1.2 million in media impression worth inside 48 hours.
