The fragrance increase has formally reached the SPF class.
On the heels of the perfume mist craze — Circana stories gross sales of physique and hair mists grew 94 p.c and 32 p.c in 2024, respectively — clear perfume model Skylar is launching its first SPF/perfume hybrid with its Boardwalk Delight Scent-Display Mist, $25.
Infused with SPF 30, the multipurpose providing claims a water resistant method for as much as 80 minutes and options an aquatic accord prime word; center notes of guava flower and coconut milk, and a base of cotton sweet and musk. This marks the third format for Skylar’s Boardwalk Delight scent, beforehand accessible in eau de parfum and physique and hair mist variations at Sephora and by way of the model’s personal web site.
“Skylar has at all times been about pushing clear perfume into new territory, and we’re excited to succeed in Skylar followers and magnificence lovers alike who need their SPF to do extra than simply shield,” mentioned David Dreyer, chief advertising officer of Starco Manufacturers, which acquired Skylar in 2023 for an undisclosed sum and likewise owns private care model Artwork of Sport.
The corporate estimates gross sales of Scent-Display may attain as much as $100,000 throughout the product’s first yr in the marketplace, with plans to doubtlessly develop the franchise subsequent yr to incorporate different scents inside Skylar’s portfolio. Along with SPF, the method faucets pink algae and copper peptides to hydrate the pores and skin throughout put on (this follows Beekman 1802’s latest, equally skin-caring perfume foray with its three-scent Milk Shake Physique assortment).
Skylar Scent-Display Mist
Courtesy
Whereas this isn’t the primary time a model has paired scent with SPF — Sol de Janeiro’s Rio Radiance physique SPF faucets the model’s Cheirosa 87 scent; inversely, Trip provides a $60 (non-SPF) Eau de Toilette impressed by the signature odor of its solar care choices — the positioning of Scent-Display as a hybrid SPF/perfume seeks to convey a differentiated strategy to each classes.
Perfume has been a thriving sector for magnificence since 2021, when it noticed an preliminary, post-pandemic gross sales spike of 82 p.c throughout the first half of the yr. Annually since, scent has continued to outpace the expansion of make-up, pores and skin and hair care, most lately rising 12 p.c within the status market and 9 p.c in mass in 2024, in accordance with Circana.
