Alex Consani is the star of Converse’s 2025 Valentine’s Day marketing campaign titled “Love Me, Love Me Not.” The marketing campaign options the mannequin portraying two personas — flirty and female “Love Me” and edgy and funky “Love Me Not” — who rework a quiet date evening into an lively occasion for one.
Shot in a retro diner setting, the marketing campaign highlights Converse’s Valentine’s Day-themed assortment. Central to the gathering are equipment corresponding to baseball caps, canvas totes and shoelaces adorned with coronary heart motifs within the signature Valentine’s palette of purple and white.
Alex Consani for Converse’s Valentine’s Day marketing campaign.
Converse
Attire choices embody cropped hoodies and T-shirts embellished with Valentine’s Day-inspired patches and rose prints encircling the Converse emblem within the assortment’s festival-ready colours. Costs can fluctuate from $3 to $125.
Consani’s playful duality within the marketing campaign mirrors the flexibility of the gathering, which might transition from informal daytime seems to elevated night types.
Alex Consani for Converse’s Valentine’s Day marketing campaign.
Converse
Past Converse, Alex Consani has labored with a number of notable manufacturers, solidifying their place as one among style’s most sought-after fashions. They’ve appeared in campaigns and runways for luxurious labels, together with Prada, Versace, Burberry and Balenciaga.
Consani was the primary transgender mannequin to stroll the Victoria’s Secret style present and the primary trans mannequin to win Mannequin of the Yr on the Trend Awards in 2024.
The complete “Love Me, Love Me Not” Valentine’s Day assortment is out there now at Converse’s official web site, choose retailers and Converse shops worldwide.
