If you buy an independently reviewed services or products via a hyperlink on our web site, WWD could obtain an affiliate fee.
If Vogue’s front-row fixtures, Francophiles and fragrant aficionados say “au revoir” with further enthusiasm as they put together to depart from the Metropolis of Mild, you may guess they’re flying Air France . Beginning as we speak, Jan. 15, vacationers will breathe within the refreshing perfume of AF001 — a brand new scent developed by Francis Kurkdjian, grasp perfumer and inventive director of Maison Francis Kurkdjian — that may grace choose Air France lounges and the La Première suites at Paris-Charles de Gaulle Airport.
After two years, the nostril behind the beloved Baccarat Rouge 540 accomplished his new formulation that takes Air France fliers on an olfactory journey by notes of jasmine, rose, musk, and mimosa — channeling emotions of lightness, sunny vibrancy, and serenity (anybody who’s ever been on a airplane is aware of that the latter half definitely is useful!). Its very title, the flight quantity for Air France’s iconic Concorde flights between New York and Paris within the Seventies, is an allusion to the provider’s wealthy historical past.
Given the perfume’s intimate ties to France and the French capital specifically, it’s solely pure that Air France tapped Francis Kurkdjian for the duty of capturing the ephemeral, hard-to-describe je ne sais quoi of the French life-style and placing it in a bottle. Kurkdjian, in spite of everything, was born in Paris to Armenian dad and mom and attended a fragrance faculty in Versailles within the ’90s. His contributions to the world of luxurious fragrance embrace the event of quite a few signature scents for main vogue homes (Jean Paul Gaultier’s Le Male; Burberry Her) and turning into the fragrance creations director at Parfums Christian Dior in 2021, the place Kurkdjian created the brand new Dior L’Or de J’Adore in 2023. Including an Air France partnership to his listing of achievements is simply another reason to pay attention to the grasp perfumer’s creations (and add the greatest girls’s perfumes to your purchasing cart).
“It was the phantasm of a ray of sunshine on the wings of an plane that impressed me to create this gentle, contemporary, and comforting residence perfume,” Kurkdjian stated of AF001 in an Air France press launch.
For those who’re not planning a visit to Paris fairly but however do have a trip penciled in on the calendar, the following smartest thing can be to make the most of Maison Francis Kurkdjian’s travel-sized perfume bottles, which you will discover within the model’s Perfume Wardrobe for Her and for Him, in addition to the Globe Trotter Gold Journey Spray Case. Whereas the perfume units function 0.4-ounce variations of the perfumer’s best-selling scents (the Baccarat Rouge 540, in fact, but additionally the Oud Satin Temper Eau de Parfum and Grand Soir Eau de Parfum, forming a group of eight favorites in whole), the journey case is supposed to carry simply one in every of these TSA-friendly bottles whereas boasting a magnetic closure for ease of entry.
To really savor Kurkdjian’s newest masterpiece — AF001 — we suggest one easy factor. Arrive on the CDG Airport early on your return flight and prepare to lounge in luxurious, fragrant bliss earlier than takeoff.
Store Maison Francis Kurkdjian Journey-sized Fragrances
Why Belief WWD
Since 1910, WWD — also known as “the vogue bible” — has been the main trade voice of authority for senior executives within the international girls’s and males’s vogue, retail and magnificence communities, whereas additionally informing the buyer media that cowl the market. At present, WWD’s breaking information and pattern protection continues to be a reliable useful resource for each vogue insiders and shoppers alike. Our purchasing editors proceed to uphold WWD’s editorial requirements and values with high quality, expert-backed product choices. Be taught extra about us right here.
Meet the Creator
Stacia Datskovska is a Senior Commerce Author at WWD. Beforehand, she labored at ELLE DECOR as an assistant digital editor, protecting all issues luxurious, tradition, and life-style via a design lens. Her bylines over the previous 5 years have appeared in USA At present, Baltimore Solar, Teen Vogue, Boston Globe, Meals & Wine, and extra. Previous to becoming a member of ELLE DECOR, Datskovska discovered the ins and outs of e-commerce at Mashable, the place she examined merchandise, lined tentpole gross sales occasions, and curated present information roundups. She graduated from NYU with a bachelor’s diploma in journalism and worldwide relations. Datskovska recurrently stories on trending vogue merchandise and new magnificence releases.