Final week, we marked an essential milestone in our SMB journey with the first-ever EMEA SMB Companion Advisory Board-a dynamic and insightful gathering of 51 companions who joined us for 2 days of deep discussions, technique alignment, and collaborative workshops.
A Highly effective Begin
We kicked off with an inspiring keynote the place José van Dijk emphasised the vital function SMBs play in Cisco’s technique. I had the chance to develop on this, detailing our EMEA SMB imaginative and prescient and what the long run holds. Agostino Santoni, our VP for EMEA South Europe, introduced a gross sales perspective to the dialog and launched one in all our valued clients, La Marzocco from Italy, to share real-world insights on leveraging Cisco know-how.
José and Jeetu Patel additionally had a fast chat on why the SMB phase is so vital to Cisco. I extremely suggest watching it.
Participating Periods & Significant Discussions
The occasion was full of worthwhile discussions and hands-on experiences, together with:
- Stay SMB Expertise Demos: Showcasing real-world options in motion
- Companion & Distributor Roundtables: Strengthening collaboration and sharing greatest practices
- Centered Periods: Deep dives into Networking, Safety, Collaboration, and Cisco Monetary Options
- Advertising and marketing Technique for SMB: Led by Nieves Navarro, our VP of EMEA Advertising and marketing, outlining our go-to-market strategy
Driving Motion with Workgroup Streams
We additionally launched seven devoted workgroup streams targeted on key areas comparable to Service Suppliers, Trade Verticals, Advertising and marketing, and extra. These periods enabled targeted discussions and actionable takeaways to additional align our technique with companion wants.
Shaping the Future Collectively
This Advisory Board is only the start. The insights, suggestions, and collaboration from this occasion will play a significant function in shaping the way forward for Cisco SMB in EMEA. We’re dedicated to working intently with our companions to drive innovation, speed up progress, and empower SMB clients throughout the area.
Â
Share:
