What Ought to a Put up Malone Oreo Style Like?

What even is an Oreo anymore? I as soon as discovered consolation in the truth that Oreos had been mainly like chocolate chip cookies — you just about all the time knew precisely what you had been going to get. An Oreo consisted of simply two good issues: chocolate cookie and creme, amen. In recent times, nevertheless, that feeling has been destabilized — an Oreo could be something.

Simply yesterday Oreo introduced its latest twist: “a first-of-its-kind swirled creme combining salted caramel and shortbread taste creme, sandwiched between an OREO chocolate cookie and a signature golden cookie,” based on the press launch. It’s a collaboration with the musician Put up Malone, who’s by now no stranger to massive meals collabs; in 2023, he started a partnership with the rooster chain Elevating Cane’s.

As scrumptious because the Put up Malone Oreo sounds, it raises the identical existential query I typically have with these sorts of movie star meals collabs, whether or not it’s a namesake Oreo or a themed meal at McDonald’s: What ought to the flavour be? Ought to it think of the essence of the movie star not directly? During which case, I see how a partnership with somebody like Jelly Roll is perhaps apparent; Put up Malone much less so. Ought to it simply be a taste they like? That appears to be the case right here.

Mondelēz Worldwide

Both method, the transfer represents the continuation of Oreo’s celebrity-partnership technique. In 2020, the corporate launched Woman Gaga Oreos: pink cookies with inexperienced creme filling (in taste, no totally different from a golden Oreo). This pattern extends globally too. 2020 noticed the discharge of an Oreo partnership with the blogger Chiara Ferragni in Italy (a Double Stuf Oreo with branded packaging), and a partnership with the Korean musical group BLACKPINK (black Oreos with strawberry filling and pink Oreos with chocolate filling) debuted in Korea and components of Southeast Asia in 2023.

Oreo has been doing extra pop-culture tie-ins throughout the board, just like the latest Tremendous Mario Oreos (commonplace in taste, however with themed prints) and Star Wars Oreos (with pink and blue creme that includes “kyber-inspired” sugar crystals). To be a easy cookie-and-creme Oreo is not sufficient — carry on the prints and pizzazz!

However what this pattern of Oreo collabs actually appears to signify is an try at making a bundle of Oreos one other coveted collector’s merchandise. On eBay, a four-pack of BLACKPINK Oreos is presently listed for $30, not together with the $23 delivery from Indonesia. The Woman Gaga Oreos hover at comparable costs. Sure, many of those Oreos are actually years previous. And naturally, similar to uncommon sneakers, yow will discover the Supreme Oreos on StockX. There, one itemizing reads: “(Not Match For Human Consumption).”