On the coronary heart of all craftsmanship, is the spirit of play. The will to excellent one’s craft has roots in first a real appreciation of its inherent magnificence, after which an extra curiousity in understanding the materiality of the commerce, understanding all of the ‘how’s and ‘why’s. Tod’s Gommino has lengthy been an icon of this pure spirit, not simply embodying pleasure in its make, but additionally merely in its wake. That is what the Italian Diaries is all about; within the newest marketing campaign for the Gommino, 5 younger skills discover themselves in entrance of the digital camera lens, relaxed as portraits seize and archive their love for his or her varied creative pursuits — every a recent expression of the Gommino’s timeless, jubilant magnificence.
That includes the signature rubber pebble sole, the Gommino in its newest evolution is on the market within the wealthy textures of suede or calf leather-based, supplied within the model’s pure hues in addition to a palette of daring colors of yellow, mild blue, and orange.
This modern vibrancy of the legacy silhouette is expanded within the charming visible narrative of the marketing campaign. Overlooking the rolling hills of Tuscany, famend photographer Oliver Hadlee Pearch sits with actress and singer Ella Bleu Travolta, musician Lennon Gallagher, author and director Stella Banderas, mannequin and artist Roberto Rossellini and singer and actor Leo Gassmann in historic residence Villa Talamo. The combination of black-and-white with vibrant photographs seize self-confidence and the vitality of Italian way of life, the contrasting timelines of the setting and people a commentary on the essence of heritage as a dwelling, evolving pressure — learn on for a sequence of brief interviews that uncover how every expertise is testomony to Tod’s and the Gommino’s timeless attraction.
This marketing campaign celebrates Tod’s iconic Gommino and the essence of latest Italian way of life. What impressed you most about your expertise with the model, and what does it imply to you to be a part of this story?
Leo Gassmann: The marketing campaign was shot in a typical Tuscan farmhouse by the ocean. The individuals who labored on the marketing campaign have been all nice professionals, and I instantly felt at house. Even my colleagues, whom I had the pleasure of assembly for the primary time due to this marketing campaign, have been all particular folks I’ll at all times carry in my coronary heart. What impressed my essentially the most was the model’s nice skill to create a way of household and belonging.
The Gommino idler is a logo of timeless magnificence that transcends tendencies and fits each technology. Do you have got a private connection to it? How do you incorporate it into your on a regular basis model?
Roberto Rossellini: I’d simply put on the loader as an on a regular basis shoe. Very comfy but additionally has a way of magnificence. I’d put on it with some denims and a pleasant shirt on an everyday day. If I used to be going out, I’d pair it with a pleasant swimsuit.
Italian way of life is synonymous with easy stylish and a deep appreciation for high quality and craftsmanship. What points of the Italian way of life resonate most with you, and the way do they affect the best way you life and costume?
Stella Banderas: There’s an ease and magnificence to Italian model I actually admire. It feels polished and refined however by no means pressured. There’s no must overcomplicate something. There’s an air of informality that I really like. This performs out within the Italian way of life on the whole and that’s one thing I hope I embody in each model and way of life.
You all come from households with robust ties to the worlds of artwork, cinema, and music. How has this heritage influenced your relationship with trend and your private model?
Ella Bleu Travolta: Rising up, my mother and father at all times supported me, my model and any endeavour that I wished to do. This allowed me to take affect from totally different types and issues I noticed round me. I grew up watching and listening to lots of basic movie and music which gave me such a powerful appreciation and love for a extra timeless model whereas additionally including in stunning fashionable designs which I feel Tod’s does very very nicely.
Your technology is redefining magnificence, mixing heritage with innovation. How do you think about the way forward for trend, and what position do you suppose craftsmanship performs in luxurious in the present day?
Lennon Gallagher: I feel trend will at all times take inspiration from the previous, like now lots of people my age are drawing from the 90s and early 2000s whereas nonetheless having modernity. My technology undoubtedly aren’t simply on the lookout for issues that look cool however are going to final a very long time and that’s the place craftsmanship will play an enormous position in the way forward for trend.
This text first appeared in Males’s Folio Malaysia.
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