Nimble, a CRM platform tailor-made to small companies and advertising professionals, has launched its new E mail Advertising and marketing characteristic, enabling customers to conduct large-scale, HTML-powered, and trackable e-mail campaigns immediately from inside the platform. The characteristic, introduced on April 3, 2025, is designed to assist outreach efforts resembling newsletters, webinars, and promotional messages.
In keeping with Nimble, the brand new functionality helps customers bypass the restrictions of e-mail platforms like Google and Microsoft, which generally prohibit every day sends to round 500 emails per consumer. The E mail Advertising and marketing characteristic permits customers to ship limitless emails to segmented lists and handle campaigns reaching tens of 1000’s of recipients.
“Nimble has all the time been about serving to individuals construct stronger relationships at scale. With the addition of E mail Advertising and marketing, we’re increasing our capabilities to satisfy the rising wants of companies seeking to interact their audiences with each small-scale outreach and enterprise-level advertising campaigns,” stated Jon Ferrara, CEO of Nimble.
The discharge additionally introduces a Template Editor that permits customers to select from a library of pre-designed layouts or create custom-made emails utilizing drag-and-drop instruments. The editor is meant to simplify the design course of for professional-grade communications.
“From lead seize to large-scale campaigns, Nimble now offers an all-in-one platform for gross sales and advertising groups to collaborate and develop,” added Ferrara. “With Nimble E mail Advertising and marketing, our prospects can now scale their outreach and strengthen relationships like by no means earlier than.”
Key Options
The brand new E mail Advertising and marketing characteristic consists of a number of built-in instruments and advantages:
- Limitless Sends: No cap on the variety of emails despatched, ideally suited for ongoing promotions and bulletins.
- Highly effective Template Editor: Contains customizable, drag-and-drop e-mail templates.
- Built-in Automation: Connects with Nimble Internet Varieties and automation workflows for streamlined engagement.
- Sequenced Outreach: Works with Nimble Sequences to nurture leads via drip campaigns.
- Actual-Time Analytics: Supplies open and click-rate information to optimize marketing campaign effectiveness.
- Value-Efficient Pricing: Expenses customers just for emails despatched, avoiding charges for inactive contacts.
- Unified Communication View: Shops all communications in a single contact file, eliminating the necessity for database syncing.
Nimble views the launch as a significant step towards enhancing its advertising choices. Future plans embody including communication channels resembling textual content messaging, voice, and chat to allow end-to-end buyer engagement.
The E mail Advertising and marketing characteristic and Template Editor at the moment are out there as a paid add-on, priced at $15 per firm per thirty days. Extra particulars and trial entry can be found at www.nimble.com.
