Breitling has added Oscar-nominated actor Austin Butler to its roster as a model ambassador and face of its newest Prime Time marketing campaign.
“Austin is just not solely extremely proficient but in addition genuinely sort, cool, and an ideal match for Breitling and our way of life,” defined Breitling chief government officer Georges Kern. “His expertise speaks for itself — I cherished him in ‘Elvis,’ I cherished ‘Dune: Half Two,’ and I assumed his portrayal of a villain was incredible. It exhibits his unbelievable vary. Past that, he’s a real skilled.”
The newest Prime Time marketing campaign options the Caliber B31 — the primary three-hand manufacture motion designed and developed by Breitling.
“Breitling, for me, is about journey and pushing the bounds of what’s doable,” Butler stated in an announcement. “The Prime Time speaks to the way in which I’ve at all times needed to dwell my life: free and able to rock ‘n’ roll. It’s a thrill to be a part of the squad.”
Launched within the ’60s and interesting to each women and men, the Prime Time vary from Willy Breitling was created as a novel and unconventional chronograph meant to seize the period’s free-spirited power. It’s widespread amongst motorsport fans and has a stake in Hollywood, having been famously been worn by James Bond, who donned a Q-modified Prime Time in 1965’s “Thunderball.”
Austin Butler in Breitling’s Prime Time marketing campaign.
Courtesy Breitling
Now the Prime Time B31 reimagines that legacy as a time-only sequence, with a traditional 38 mm dimension. Behind the gathering, the brand new time-only Caliber B31 represents a return to the basics of watchmaking, in line with the model, delivering efficiency in a smooth, fashionable kind. As the primary Breitling-designed and developed manufacture three-hand motion, it builds on the Breitling Manufacture Caliber 01 — the trade benchmark for chronograph actions launched in 2009.
Breitling’s connection to Hollywood runs deep with Brad Pitt, Adam Driver and Charlize Theron every a part of the model’s Ambassador squads. “Austin is among the most enjoyable actors of his era — he brings depth and complexity to each character he performs. In a manner, we’re each storytellers. He tells tales via movie, and we inform them via our watches. Now, we’re making a story collectively,” Kern stated.
