LinkedIn, a social networking platform for professionals, is widespread with individuals, particularly these searching for jobs or actively establishing significant connections. Since its inception in 2003, it has grown tremendously to the purpose the place Microsoft began seeing it as an investable asset.
Microsoft acquired LinkedIn in 2016 and linked its knowledge with Microsoft Workplace instruments, making a unified expertise for professionals. The platform is now transferring towards LinkedIn’s mission of “connecting the world’s professionals and making them productive and profitable.”
The statistics beneath will make it easier to perceive LinkedIn’s previous, current, and potential whereas offering key insights into exploring the social community platform.
LinkedIn customers statistics: Who’re these 1 billion members?
LinkedIn’s “About” web page confirms it has over 1 billion members in over 200 nations. Are you able to guess who they’re?
The bulk are of us such as you and me. Some may converse a special language or be based mostly in a special location, however all have the identical intention: Creating or searching for financial alternatives.
Apparently, LinkedIn’s imaginative and prescient assertion carries the identical intention with it.
Listed below are some statistics that can assist visualize LinkedIn customers in keeping with their attributes:
- The entire of Europe mixed has a person base of over 287 million.
- Asia Pacific contributes greater than 310 million LinkedIn customers in 2024.
- 56.4% of LinkedIn customers are male, whereas 43.6% of the group is feminine as of January 2024.
Supply: Statista
- The bulk (50.6%) of LinkedIn customers are between ages 25 and 34. The 18-24 age group constitutes 25.5% of LinkedIn’s person base. Folks aged between 35 and 54 are 21.2% on the platform. The over-55 age group is 3.8% of the entire customers.
230 million
LinkedIn customers are from the US as of 2024. India ranks second with greater than 143 million customers, and Brazil ranks third with greater than 81 million customers.
Supply: LinkedIn
- 87% of younger professionals (ages 18 to 24) use LinkedIn to hunt for jobs.
- 80% of LinkedIn customers drive enterprise selections.
- In suburban areas, 36% of LinkedIn customers dwell, 31% in city areas, and solely 18% in rural areas.
- LinkedIn has over 180 million senior-level influencers, 65 million decision-makers, and 10 million executives on the C-level.
LinkedIn utilization statistics: How do individuals use LinkedIn?
These statistics present how individuals work together with content material on LinkedIn. You get insights into what to incorporate in your content material or tips on how to goal it to get respectable engagements from the customers.
- 310 million customers had been energetic month-to-month on LinkedIn when its complete customers had been 900 million. With a person base of over 1 billion in 2024, round 345 million can be energetic on the platform on a month-to-month foundation.
- LinkedIn members eat 15 occasions extra content material than job seekers.
- The engagement fee for video posts on LinkedIn is 5 occasions greater than that for normal posts.
- An extended-form LinkedIn submit results in 30% extra engagement than an ordinary submit.
- LinkedIn influencers have a ten occasions better engagement fee than the typical person.
- LinkedIn Pulse has an viewers of 200 million individuals each month.
93%
of B2B content material entrepreneurs use LinkedIn for natural social advertising.
Supply: LinkedIn
- 48% of LinkedIn customers log in month-to-month, and 16% log in daily.
- It’s twice as frequent to share LinkedIn articles as different kinds of posts on social media.
- Amongst LinkedIn customers, 61% have interaction with different individuals’s invaluable content material.
- When LinkedIn began testing its short-form video content material in March 2024, 20% of customers tried it.
- There’s a 30% improve in engagement on LinkedIn when posts embrace hashtags.
LinkedIn stats for entrepreneurs and advertisers
These statistics discuss in-depth about the kind of content material that works optimally on LinkedIn. It coveys insights into what entrepreneurs and advertisers can count on when ideating and strategizing LinkedIn campaigns.
These statistics will make it easier to set aspirational targets in your social media campaigns.
- 80% of B2B leads from social media come from LinkedIn.
- Ads on LinkedIn attain greater than 14% of the promoting viewers globally.
- The LinkedIn promoting community reaches over 12% of the world’s enterprise decision-makers.
- LinkedIn promoting will increase model notion by 3x. Entrepreneurs have a 2x conversion fee on the platform.
- Posts that ask questions get 50% extra feedback on LinkedIn.
- 89% of gross sales professionals depend on LinkedIn to shut offers. 73% of consumers usually tend to think about a model if the salesperson contacts them by LinkedIn.
- LinkedIn is 277% higher at producing high-quality leads than Fb and Twitter.
- LinkedIn’s common cost-per-click is $5.26, and its price per lead is 28% decrease than Google Adverts.
- LinkedIn Sponsored Content material advertisements get 15% extra engagement than different advertisements.
- LinkedIn drives 46% of social site visitors to B2B firm web sites.
- There are 20 occasions extra shares of LinkedIn video advertisements than different kinds of content material on LinkedIn.
- Over 67 million corporations are listed on LinkedIn. Corporations with full LinkedIn pages get 30% extra weekly views. A brand new LinkedIn firm web page good points about six natural followers every day.
- 70% of potential consumers belief LinkedIn as one of the crucial dependable info sources.
- 90% of top-performing B2B advertising corporations measure their content material efficiency.
- Lengthy-form content material (1,900+ phrases) performs higher on LinkedIn. Alternatively, impartial language posts obtain extra feedback and views than posts with constructive or damaging sentiments.
- LinkedIn posts with photos get twice the engagement.
- LinkedIn customers are 20 occasions extra prone to share movies.
- 81% of Collection A startups give attention to lead era campaigns on LinkedIn.
- Articles with titles between 40-49 characters carry out the very best on LinkedIn.
- 81% of Collection A startups give attention to lead era campaigns on LinkedIn.
- LinkedIn Web page updates with hyperlinks see as much as 45% extra engagement than updates with out hyperlinks.
- Audiences uncovered to model and acquisition messages on LinkedIn are 6 occasions extra prone to convert.
LinkedIn statistics for recruiters and HR professionals
These statistics give an outline of the state of expertise in 2024. Let’s check out them to know how aggressive it has been to search out the proper expertise in LinkedIn’s constantly growing expertise pool.
- Greater than 35 million customers have proven curiosity in profession improvement on LinkedIn.
- LinkedIn members checklist over 40 million skilled certifications on their profiles.
- LinkedIn has over 20 million job listings out there at any time.
- Greater than 87% of recruiters use LinkedIn to search out and display screen candidates.
- Over 100 job purposes are submitted each second on LinkedIn.
35%
of recruiters have seen a referral backfire resulting from an absence of match between the candidate and the job.
Supply: LinkedIn
- Over 27 million individuals have used LinkedIn Studying to enhance their abilities.
- LinkedIn’s Various Hiring function helps employers improve range by 20%.
- 92% of LinkedIn customers say their community helps them make higher profession selections.
- Corporations with Profession Pages on LinkedIn get 30% extra job candidates.
- LinkedIn’s inside hiring function cuts hiring time by 30%.
- The LinkedIn Wage device offers insights for greater than 6 million jobs worldwide.
- LinkedIn’s Worker Engagement device will increase worker engagement by 50%.
LinkedIn basic statistics
Under are some basic statistics you may discover attention-grabbing in the case of skilled social community platforms. Get an outline of the state of LinkedIn and make knowledgeable selections for those who’re selecting it for advertising or hiring functions.
- Members who have interaction in LinkedIn Teams get 15 occasions extra views on their profile posts.
- Optimized LinkedIn profiles are 40 occasions extra prone to obtain new alternatives.
- The typical LinkedIn person has round 930 connections.
- LinkedIn customers with suggestions are 3 occasions extra prone to be contacted by recruiters.
- Each month, LinkedIn members ship over 2 billion connection requests.
- The response fee for LinkedIn InMail messages is 300% greater than that for normal emails.
- LinkedIn’s Prime Voices posts obtain 200% extra engagement on common.
3 million teams
It helps them entry the area of interest group to construct stronger relationships.
Supply: LinkedIn
- Members who share content material on LinkedIn get 4 occasions extra profile views.
- LinkedIn customers who submit weekly achieve twice as many connections.
- Profiles with endorsements are 10 occasions extra prone to be considered.
Make the proper selection
With over 1 billion customers, LinkedIn is a superb platform for entrepreneurs to run campaigns with totally different content material sorts. Video content material guarantees a better conversion fee on LinkedIn.
It offers a big pool of expertise and instruments for recruiters and companies to make hiring simpler whereas creating avenues for worker engagement.
Be taught extra about several types of free social media platforms and see which fits your wants the very best.
