PARIS — French model Sandro is weaving its net for summer time with a brand new capsule assortment impressed by the works of artist Louise Bourgeois.
The model collaborated together with her basis for the Louise Bourgeois x Sandro assortment, which can hit shops in April.
“Paying tribute to an artist who has such a singular artistic and inventive language brings substance to the model and permits our prospects to dwell a novel expertise the place style meets artwork in its expressive energy,” chief govt officer Isabelle Allouch stated in an interview.
Bourgeois is finest identified for her large sculptures of spiders, together with a 20-foot-high bronze which bought for $32.8 million in 2023, setting a report excessive worth for a piece by a feminine artist.
However she additionally labored with material, together with her “Ode to Oblivion,” which was product of items of textiles she had collected for the reason that Nineteen Twenties, and spirals, which Bourgeois stated represented the feelings of childhood.
The model selected to concentrate on these lesser-known components of her works, which impressed the prints of the 15-piece summer time assortment and also will function the premise for in-store installations and window shows.
In Paris, Sandro will take over the home windows of Galeries Lafayette on Boulevard Haussmann, the place it would show items from the gathering in opposition to a backdrop of mirrors to create a kaleidoscope impact.
There may even be two pop-ups throughout the Galeries Lafayette division retailer, organized in a “museum-like method” to spotlight Bourgeois’ works alongside objects from the road. An identical show may even seem at Bloomingdale’s in New York Metropolis.
Each will open on April 9, earlier than the idea rolls out to chose markets worldwide, together with particular installations inside Sandro’s personal shops in China, the United Arab Emirates, Mexico and South Korea.
The immersive pop-ups are “a manner for us to additionally convey our prospects an expertise, one thing totally different from what they often see in style manufacturers,” Allouch stated. Working with a globally acknowledged title similar to Bourgeois for this assortment was key, as the corporate continues to broaden its international footprint.
“In all the main international locations of our distribution, we are going to attempt to create momentum across the Louise Bourgeois capsule,” she stated.
A glance from the Louise Bourgeois x Sandro capsule assortment.
Courtesy Sandro
Sandro partnered with the Easton Basis, the nonprofit Bourgeois based to handle her works, for the collaboration. The inspiration was “very concerned within the artistic course of…to guarantee that we might do one thing that might be within the essence of her work,” Allouch stated.
Bourgeois “expressed issues round maternity, physique, reminiscence, ache, however all the time with a fairly intimate and common method, and that is what actually resonated with [founder and creative director] Evelyne [Chetrite], figuring out that 90 % of the members of the studio are girls,” Allouch stated.
The chief famous that trying to the artwork world “is actually a part of the artistic strategy of the model.”
Sandro has grow to be more and more intertwined with artwork since 2021, commissioning installations from Yuko Nishikawa, Stephen Ormandy and Olga Sabko. It additionally partnered with artist Louis Barthélemy on a sequence of colourful prints for its spring 2023 assortment.
The flagship model of the SMCP group additionally held its fall 2025 presentation in Paris’ newly revamped Musée Bourdelle, with an exhibition-style show of its most up-to-date advert marketing campaign shot by Alessandro Furchino Capria.
It’s all a part of a brand new method to storytelling for Sandro, stated Allouch. “We’re doing intensive work on elevating the model,” she defined.
A glance from the Louise Bourgeois x Sandro capsule assortment.
Courtesy Sandro
Sandro turned 40 final yr and is now targeted on “consolidating our strengths,” stated Allouch, together with new advert campaigns and speaking extra on development and high quality upgrades.
“With our shops, [we are] opening flagships in all the important thing metropoles world wide for a buyer expertise that might be extra singular and nearer to luxurious,” she stated. That features key openings in London, New York Metropolis, Milan, Mumbai, Rome and Riyadh during the last yr.
Allouch stated there’s ample house for the Sandro model to maneuver within the present financial panorama.
“The posh manufacturers have risen their costs so excessive that there’s a good greater hole between premium luxurious, luxurious and inexpensive luxurious,” she stated. “We have now fairly lots of people that store in our shops now that used to buy in luxurious, as a result of you’ve got a top quality that’s actually spectacular. The stability between high quality and worth is actually environment friendly.”
It’s also sourcing from among the similar suppliers that service luxurious manufacturers, she added. “More often than not we’re aiming to be on the similar stage as luxurious,” she stated.
The corporate will proceed to strengthen ready-to-wear, its strongest class, Allouch stated, although she hinted that there may very well be new classes similar to magnificence within the works.
Following the opening of its first India outpost in partnership with native luxurious retail large Reliance Manufacturers Restricted in January, the corporate now plans to broaden in Southeast Asia in addition to the Balkans in Europe.
“There’s a vital motion plan and opening plan, and we’re additionally consolidating within the areas the place we’re already mature, just like the U.S. and China,” Allouch stated.
A glance from the Louise Bourgeois x Sandro capsule assortment.
Courtesy Sandro
