Chanel Takes Over Covent Backyard for Rouge Coco Playground Pop-up

LONDON — Chanel has seized the ability of London’s spring sunshine for its Rouge Coco playground pop-up in Covent Backyard.

The town’s blue skies have been an ideal match for the French model’s immersive expertise that opens on Friday and runs till March 30.

The pop-up consists of three separate blocks — every painted purple in a shade that matches Chanel’s Rouge Coco lipstick.

The primary is a larger-than-life skateboard ramp with the model’s emblem, whereas subsequent to it’s an interactive pop-up that permits guests to pose with a Chanel skateboard or play a recreation of who can apply lipstick on the quickest with a timer and buzzer.

Becoming for the recent climate, Chanel has arrange a Coco Cream sorbet station that serves up strawberry, raspberry or peach flavored sorbets. 

Through the press preview of the pop-up on Thursday afternoon, British-Japanese skateboarder and surfer Sky Brown inaugurated the house by entertaining visitors together with her skateboarding abilities. 

The 16-year-old even supplied some phrases of knowledge to members of the press and public who have been simply passing by. 

“Simply being myself [makes me feel confident] and never caring what different individuals assume. As a little bit lady skateboarding could be intimidating, however I might stroll as much as the skate ramps with confidence whereas there have been all these grown-up males and confirmed them what’s up,” mentioned Brown.

The choice to host the pop-up in Covent Backyard is a sentimental one to the model.

Chanel opened its Covent Backyard boutique greater than 10 years in the past and was the primary magnificence model within the sq.. It was additionally the model’s first magnificence boutique worldwide.

Chanel magnificence has been hopping round London since 2024, beginning with its early Christmas pop-up at Harrods in October adopted by taking on the Christmas lights of central London, from Piccadilly to Oxford Road.