Aptos has unveiled its first product launch of the yr, “Aptos ONE 2025.1,” and described it as a key milestone whereas marking a transformative shift for the corporate, stated Ian Auerbach, vice chairman of product administration. Auerbach made the announcement in a weblog put up, and added, “This yr, we’re making our largest R&D funding in Aptos historical past, fueling innovation at an unprecedented tempo.”
“With 2025.1, we additionally kick off our transition to 5 main releases per yr, up from two — beginning with Aptos ONE and OMS,” Auerbach acknowledged. “Which means quicker enhancements, extra frequent improvements, and even better worth for our prospects.”
Auerbach stated Aptos ONE 2025.1 is strategically designed to reinforce buyer interactions, incorporate e-commerce components into brick-and-mortar shops and empower gross sales associates. He famous a number of transformative options of this newest launch.
First, the up to date model has an enhanced “Buyer Insights View” that gives a consolidated look at key buyer information instantly inside the platform. Auerbach stated this embedded characteristic shows loyalty statuses, gross sales and return actions, and common buy historical past full with product pictures — offering a visible snapshot of buyer preferences with out the necessity for associates to modify units or methods.
To take personalization additional, Auerbach stated Aptos ONE now helps pop-up messages on the POS. These can vary from birthday greetings with promotional provides to recognition of loyalty standing, guaranteeing that every interplay is not only a transaction however a customized engagement aimed toward enhancing buyer loyalty.
In acknowledgment of the essential function bodily shops play within the retail ecosystem, Aptos ONE 2025.1 marries the comfort and information-rich nature of on-line purchasing with the tangible advantages of in-store experiences. Product element pages inside the POS now characteristic personalised suggestions, scores, and evaluations just like these discovered on e-commerce websites. Auerbach stated this not solely helps construct belief and inform buying choices, but additionally blends digital ease with bodily presence.
These e-commerce-like capabilities are backed by a unified information supply that spans the retailer’s on-line and offline platforms, guaranteeing consistency and reliability in buyer engagement, and finally fostering a cohesive purchasing journey.
Recognizing the pivotal function that retailer associates play, Auerbach stated Aptos ONE 2025.1 enhances the instruments at their disposal. The brand new “Affiliate Touchdown Web page” serves as a command heart, offering entry to actionable information like retailer targets and flash gross sales. This customizable touchdown web page not solely retains associates knowledgeable but additionally motivated all through their shifts with well timed reminders and motivational messages.
