I Examined The ten Greatest Attribution Software program: Hits And Misses

A couple of years in the past, I used to be put accountable for operating an occasion for a small enterprise. Our small group launched a giant marketing campaign, pouring assets into adverts, emails, and social media. However when the outcomes got here in, we had an issue—whereas conversions have been up, we had no thought which channel was truly working.

Some argued it was the adverts, others pointed to e mail nurtures, and some insisted it was natural search. With out a correct attribution system, we have been left guessing, so we started on the lookout for the greatest attribution software program.

After deploying these instruments, we have been capable of allocate assets extra successfully and give attention to what really drives outcomes. I moved past easy monitoring and gained deeper insights into how every touchpoint contributes to conversions.

In case you’re struggling to attach the dots between your advertising efforts and income, hold studying. I’ve examined the highest 10 advertising attribution instruments and am sharing key takeaways from my analysis that will help you select the correct technique.

My prime 10 greatest attribution software program suggestions for 2025

Greatest advertising attribution software program helps companies observe and measure the impression of promoting efforts throughout channels. Throughout testing, I noticed how these instruments streamline information assortment and supply insights into what drives conversions. Options like multi-touch attribution and real-time monitoring optimize methods and useful resource allocation, offering a clearer understanding of marketing campaign efficiency.

What I search for in attribution software program

When evaluating one of the best attribution software program, I give attention to a number of key options to find out its effectiveness: 

• Cross-channel and cross-device monitoring: I would like software program with sturdy monitoring mechanisms that may seize consumer interactions throughout varied touchpoints, together with gadgets like desktop, cell, and pill, in addition to advertising channels corresponding to paid search, natural search, e mail campaigns, social media platforms, and show promoting. The important thing technical requirement is the usage of persistent identifiers—corresponding to cookies, machine IDs, or consumer authentication tokens—to trace customers throughout a number of gadgets and classes. I additionally count on the software program to help session stitching, which ensures a seamless view of the shopper journey even when customers swap gadgets or channels. This unified monitoring offers insights into how totally different touchpoints and channels contribute to conversions.
• Multi-touch attribution fashions: The software program should help a wide range of attribution fashions, together with first-touch, last-touch, linear, time decay, and algorithmic attribution. I additionally search for the power to outline and customise fashions that align with particular enterprise targets and buyer behavior. The software program ought to leverage superior statistical methods like regression evaluation or machine studying fashions to calculate the burden assigned to every touchpoint and replicate its true contribution to the conversion path. These fashions assist seize the complete impression of varied advertising actions throughout the complete buyer lifecycle.
• Information integration: Seamless integration with different advertising instruments and platforms is important. The software program ought to combine effortlessly with CRM methods, advertising automation platforms, internet analytics instruments, and promoting networks by standardized APIs or pre-built connectors. I require the power to work with totally different information codecs, corresponding to JSON or CSV, and help for extract, remodel, load (ETL) processes to make sure information is normalized and prepared for evaluation. Integration must also allow easy information stream throughout methods, eliminating guide information dealing with and bettering total effectivity.
• Buyer journey mapping: I would like the software program to assist visualize and map the shopper journey from the primary interplay to the conversion. It ought to enable me to construct multi-stage funnels and carry out path evaluation to see how clients interact with totally different touchpoints all through their journey. I additionally search for the power to phase customers primarily based on behavioral traits or lifecycle phases—corresponding to first-time guests, repeat clients, or cart abandoners. Interactive visualizations like heatmaps, stream diagrams, and cohort evaluation are essential for figuring out areas the place customers drop off and for optimizing the conversion path.
• Information privateness and compliance options: Given the significance of information privateness rules like GDPR and CCPA, the software program should present sturdy options for compliance. I would like it to anonymize delicate buyer information, corresponding to private identifiers, to make sure regulatory adherence. The software program ought to embody consent administration performance, permitting clients to decide in or out of monitoring, and supply audit logs that observe consent occasions. These instruments assist preserve transparency and be certain that the corporate complies with privateness legal guidelines, which is vital in managing buyer belief.
• Superior attribution algorithms: To enhance attribution accuracy, I search for software program that includes machine studying algorithms to investigate massive datasets of buyer conduct. These algorithms can determine patterns and predict which touchpoints are almost definitely to result in conversions, enhancing the precision of attribution fashions. Moreover, predictive analytics helps forecast which channels or campaigns are anticipated to yield the very best returns, enabling me to optimize future advertising methods. I additionally want the power to constantly refine attribution fashions as new information is collected, making certain that the software program adapts to altering buyer conduct and advertising tendencies.
• Information visualization: The software program ought to help seamless integration with information visualization and enterprise intelligence (BI) instruments like Tableau, Energy BI, or Looker. This allows me to export attribution information and create extra superior visualizations, predictive fashions, and customized experiences. I additionally require interactive dashboards that present a complete view of promoting efficiency by combining attribution insights with different enterprise metrics, making it simpler to make data-driven selections and optimize campaigns.

The record beneath accommodates real consumer evaluations from our greatest attribution software program class web page. To qualify for inclusion within the class, a product should:

• Observe interactions throughout a number of advertising and communication channels.
• Use attribution fashions like single-touch, fractional, and algorithmic attribution.
• Present dashboards and visualizations primarily based on historic information and KPIs.
• Combine with software program utilized by gross sales, advertising, or PR departments.

This information has been pulled from G2 in 2025. Some evaluations have been edited for readability.

I’ve used HubSpot Advertising and marketing Hub for over two years, and it‘s confirmed to be a robust, all-in-one advertising resolution. Strategizing, creating, implementing, and analyzing content material efficiency in one place has drastically improved our group’s effectivity.

By having visible attribution to metrics, it is easy to attach the dots between the advertising actions we launch and the outcomes they generate. This has allowed me to provide actual which means to our content material technique and guarantee we’re at all times on observe with our targets.

Click on monitoring and automated UTM parameter creation when sending advertising emails additional enhanced our advertising campaigns’ measurability and accuracy. It’s nice figuring out that the platform takes care of those particulars robotically, releasing me as much as give attention to different elements of the marketing campaign.

One other function I’ve enormously appreciated is the real-time visibility into the gross sales pipeline. With this, I might simply see the place leads stood within the funnel, which helped me prioritize efforts and make smarter selections.

Plus, the HubSpot Academy is a superb useful resource that helped me improve my experience. It offers invaluable classes and certifications that deepen my understanding of the platform.

Whereas the HubSpot Advertising and marketing Hub is usually wonderful, there are a couple of areas the place I felt it might enhance. As an example, with regards to advertising attribution reporting, I discovered myself wishing for extra customization choices. I wanted extra flexibility with percentages and extra methods to view and analyze the information, which might enable for deeper insights into marketing campaign efficiency.

One other space that would use refinement is the default contacts view. I’d have most well-liked to see not too long ago engaged clients on the prime of the record, even when they weren’t new. This adjustment would have made it a lot simpler to give attention to probably the most related contacts and have interaction with them extra successfully.

As well as, I observed that HubSpot Advertising and marketing Hub lacked superior AI functionalities in analytics and database cleaning. These processes are tedious, particularly when coping with a big database, and AI-based options would have added immense worth by streamlining them and bettering effectivity.

What I dislike about HubSpot Advertising and marketing Hub:

• One space the place HubSpot Advertising and marketing Hub might enhance is in advertising attribution reporting, the place I discovered the customization choices missing. Extra flexibility with percentages and extra methods to investigate the information would offer deeper insights.
• The default contacts view might additionally use refinement. It doesn’t prioritize not too long ago engaged clients, even when they aren’t new. Having this function would enable me to give attention to probably the most related contacts.

What G2 customers dislike about HubSpot Advertising and marketing Hub:

“HubSpot Advertising and marketing Hub gives sturdy reporting options, however customization may very well be improved. There are limitations when creating extremely particular or tailor-made experiences for sure metrics or key efficiency indicators (KPIs). Increasing the pliability of report customization can be a invaluable enhancement.”

– HubSpot Advertising and marketing Hub Overview, Daniel M.

I’ve come to understand ActiveCampaign’s sturdy options that streamline e mail advertising and buyer journeys.

From the second I began utilizing it, I observed how intuitive and user-friendly the interface is. Navigating the platform was seamless, permitting me to dive into creating campaigns and automation workflows with out feeling overwhelmed.

One of many standout options for me was behavioral monitoring, which offered deep insights into how contacts interacted with my emails, web site, and different touchpoints. This data-driven strategy considerably improved my advertising effectiveness, serving to me tailor campaigns to buyer conduct.

Not solely are you able to arrange e mail campaigns effortlessly, however analyzing their efficiency is simply as simple. The conversion attribution experiences clearly confirmed how e mail clicks translated into conversions, giving me the boldness to speculate extra in e mail advertising technique.

One other function that impressed me was ActiveCampaign College. The wealth of instructional content material helped me maximize the platform’s potential, whereas neighborhood boards offered invaluable peer-to-peer help. Moreover, the designated knowledgeable classes have been a superb useful resource—I might communicate immediately with a specialist to get in-depth steerage and troubleshoot any points.

Nevertheless, there have been some areas the place I felt ActiveCampaign might enhance. For instance, I wanted there was a strategy to observe what number of purchases or “add to cart” occurrences have been immediately tied to our e mail campaigns. It might have been useful to see which particular clients made purchases or added gadgets to their carts.

Moreover, whereas the reporting instruments are typically invaluable, I discovered them to be a bit gradual and generally troublesome to arrange. It wasn’t at all times clear learn how to construction experiences to get probably the most related information, and the delays in processing may very well be irritating once I was wanting to get fast insights.

Lastly, I’d have preferred to see extra attribution associated to natural searches and non-paid promoting. Whereas ActiveCampaign excels with e mail attribution, there appears to be much less give attention to monitoring the efficiency of natural site visitors and non-paid campaigns. Increasing this could have allowed for a extra complete understanding of how all advertising channels contribute to conversions.

What I dislike about ActiveCampaign:

• I discovered the information attribution for advertising emails to be inadequate. It didn’t present clear insights into purchases or “add to cart” actions tied to e mail campaigns. Having the ability to observe particular buyer actions would have supplied a greater understanding of how our emails contributed to precise conversions.
• Whereas the reporting instruments are typically helpful, I discovered them to be gradual and troublesome to arrange at instances. The delays in processing and the unclear construction made it irritating once I wanted fast and related information insights.

What G2 customers dislike about ActiveCampaign:

“The reporting capabilities are restricted, with a poorly designed and gradual interface. Reviews are sometimes inaccurate, and the weak attribution mannequin makes it troublesome to belief the numbers, which may very well be a dealbreaker for firms with a longtime advertising operate. Moreover, performance for channels exterior of e mail feels disjointed—SMS is difficult to configure, and the transactional e mail function requires signing up for a separate platform and integrating it like a third-party software.”

– ActiveCampaign Overview, Verified Person in Advertising and marketing and Promoting

CallRail is a call-tracking software. I’ve discovered it to be extremely efficient in monitoring advertising efforts, and one of many options I admire most is the way it permits me to determine which advertising efforts generate probably the most calls. As a substitute of counting on assumptions or incomplete buyer suggestions, I get concrete information exhibiting which adverts, key phrases, or sources drive cellphone leads. 

Proving return on funding generally is a significant problem for companies that rely upon cellphone calls to transform leads. CallRail simplifies this course of by immediately linking cellphone calls to particular campaigns, key phrases, or adverts. This function permits me to see precisely what number of leads are coming from every supply.

One other highly effective function of CallRail is its means to assign particular person monitoring numbers to totally different campaigns, whether or not they’re print, radio, TV, or on-line adverts. This enables me to trace attribution and ROI throughout varied advertising channels with precision.

What’s even higher is that CallRail measures not solely the amount but additionally the quality of calls. This added layer of perception helps me make smarter selections, specializing in campaigns that ship probably the most invaluable leads and making certain higher outcomes for shoppers.

Nevertheless, as a lot as I worth CallRail’s capabilities, I encountered a couple of challenges throughout my testing. Establishing the system can be fairly time-consuming. For somebody who isn’t notably tech-savvy, configuring monitoring numbers, routing, and different options may very well be irritating. 

One other situation I encountered was lacking information. Whereas CallRail offers highly effective insights, there have been events when some calls weren’t recorded or logged correctly. This can be a concern, as any lacking information can distort the conclusions drawn from analyzing advertising effectiveness. Even a small proportion of untracked calls can result in inaccurate tendencies or deceptive assumptions, making it troublesome to get a full image of marketing campaign efficiency.

Lastly, whereas the reporting instruments in CallRail are helpful, they are often considerably restricted. I observed that a few of the API connections to third-party reporting platforms didn’t at all times work as easily as I’d have preferred. This may be irritating when attempting to combine information into different methods for extra complete evaluation.

What I dislike about CallRail:

• Establishing CallRail may be time-consuming and difficult for individuals who aren’t notably tech-savvy. Configuring monitoring numbers and routing can turn into irritating for those who’re unfamiliar with the platform’s technical elements.
• I skilled points with lacking information, the place some calls weren’t recorded or logged correctly. This may distort the conclusions drawn from marketing campaign evaluation, as even small quantities of untracked calls can result in inaccurate tendencies and deceptive assumptions.

What G2 customers dislike about CallRail:

“CallRail lacks the power to trace attribution for overlay chat widgets, which have gotten mainstream communication instruments for web sites.”

– CallRail Overview, Trevor J.

Having examined WhatConverts, a lead monitoring and reporting software program, I shortly discovered it to be a superb software for monitoring and attributing conversions throughout a number of channels.

The multichannel attribution permits me to trace a number of buyer interactions that result in a conversion, making it simpler to grasp the complete buyer journey. Whether or not the lead comes from search engine marketing (web optimization), Google Enterprise Profile (GBP), or paid adverts, WhatConverts does a powerful job of offering a transparent image of the contributing elements behind conversions. 

One other main advantage of WhatConverts is its means to combine with standard advert platforms, simplifying information assortment, distribution, and evaluation. This function is essential for streamlining advertising operations, permitting me to determine and eradicate wasted advert spend. With its clear attribution fashions, I might simply see which adverts have been performing effectively and which weren’t. This allowed me to reallocate my price range to top-performing campaigns, maximizing ROI and bettering total advertising effectivity.

Key phrase attribution can also be an excellent function, particularly when optimizing accounts. It lets me see which key phrases are driving conversions, which helps with fine-tuning PPC campaigns and bettering total concentrating on methods. This facet of WhatConverts has confirmed to be important for figuring out high-performing key phrases and making certain that advertising efforts are aligned with enterprise targets.

Nevertheless, there are a couple of areas the place I imagine WhatConverts might enhance. First, I’d like to see extra integrations, notably with CRMs. The information collected by WhatConverts is extremely invaluable, and having the ability to combine it immediately into varied CRMs with no need to depend on exterior instruments would streamline the method much more.

Reporting customization may very well be a little bit extra versatile. Whereas WhatConverts does present invaluable insights out of the field, customers would possibly need extra choices for customizing experiences primarily based on their particular wants. Exploring the platform’s out there customization choices is important for getting probably the most out of its reporting options, however a broader vary of customization would positively improve the consumer expertise.

I did discover that some customers would possibly face a studying curve when first organising the system. The preliminary setup course of may be considerably advanced and time-consuming, which can deter new customers.

What I dislike about WhatConverts:

• I’d like to see extra integrations, notably with CRMs. Direct integration would eradicate the necessity for exterior instruments, making information administration smoother and extra environment friendly.
• Reporting customization may very well be extra versatile. Whereas the platform offers invaluable insights, the power to tailor experiences to particular wants would improve the consumer expertise, giving extra management over how information is introduced.

What G2 customers dislike about WhatConverts:

“I like most of it! It’s tremendous useful! Nevertheless, the first-click attribution default is totally different from each the Advertisements platforms and GA4, which creates a problem. I’ve additionally heard from my internet firm that organising new varieties is a heavy elevate, although I assume help would possibly assist alleviate that. The definitions of duplicates vs. repeats, in addition to setting the attribution window for “repeat,” is also clearer. What I’ve been fighting is constructing a central lead database to keep away from having to go to WhatConverts and our lead administration system to seize and reply to leads. I can’t determine learn how to consolidate offline leads and paid calls from different call-tracking platforms into WhatConverts or elsewhere, particularly with all of the totally different attribution fashions in play.”

– WhatConverts Overview, Verified Person in Shopper Companies

Utilizing Triple Whale has considerably improved how I handle and analyze information throughout advertising channels. One of many key benefits of this platform is that it aggregates all information sources in a single place. This centralization has allowed me to make faster, extra knowledgeable selections.

I additionally appreciated how the platform tracked bills, price of products offered, and advertising spending, giving me a extra complete view of profitability past the normal revenue and loss assertion.

True attribution to advert spend is one other vital profit I’ve skilled. With Triple Whale, I lastly had readability on the place advertising {dollars} have been only. I notably appreciated the power to see new buyer price per acquisition (CPA) and return on advert spend (ROAS) metrics, that are invaluable for understanding the effectiveness of my campaigns. This degree of perception was essential for our rising enterprise, because it offered a real-time understanding of how effectively they’re scaling and the place changes wanted to be made.

One of many issues I discovered most beneficial is how we’ve been capable of evaluate Triple Whale’s information with what we see in Fb and Google Analytics. These platforms every have their very own attribution home windows, which might result in discrepancies in information reporting. By utilizing Triple Whale as an extra supply, I used to be capable of cross-check and get a clearer view of my marketing campaign efficiency. 

One other function that stands out is the platform’s means to trace particular person shopper journeys throughout a number of advertising channels. I might clearly see the trail every buyer took to buy a product, which helped me higher perceive which touchpoints have been only in driving conversions. 

Nevertheless, there are a couple of areas the place Triple Whale might nonetheless enhance. Aggregating all the information can generally gradual the system down, particularly when coping with massive datasets. Whereas the group is actively engaged on bettering this, it’s one thing to bear in mind when working with advanced information units.

I additionally discovered that cohort monitoring may very well be clearer. At the moment, it’s difficult to investigate how particular teams of shoppers carried out over time, particularly when it comes to middle-funnel conversions. I couldn’t get a transparent view of shoppers who clicked by, grew to become a lead, and finally made a purchase order, which left a niche in understanding the complete conversion journey.

Lastly, Triple Whale is at present solely out there by Shopify, which limits its use to companies that run on different CMS platforms like WooCommerce, Drupal, or Magento. If Triple Whale expanded to different platforms, it might be a way more versatile software for a wider vary of e-commerce companies.

What I dislike about about Triple Whale:

• Aggregating all the information can generally gradual the system down, particularly with massive datasets. Though the group is working to enhance this, it will probably nonetheless be a difficulty when working with advanced information.
• Cohort monitoring may very well be clearer, because it was difficult to investigate particular buyer teams over time. The dearth of visibility into middle-funnel conversions created a niche in understanding the complete conversion journey.

What G2 customers dislike about Triple Whale:

“I am unable to view totally different sublevels of the marketing campaign, advert set, and advert immediately. I can solely have a look at the marketing campaign degree, and if I wish to see the advert set degree, I’ve to click on by. I am additionally not a fan of the export function. The income numbers are sometimes inaccurate, particularly with view-through attribution. If that situation may be mounted shifting ahead, it might save my group plenty of time. Moreover, the load time for higher-spending accounts may very well be improved.”

– Triple Whale Overview, Verified Person in Advertising and marketing and Promoting

What I dislike about Invoca:

• The shortcoming to hyperlink inbound calls on to precise gross sales made it troublesome to measure the complete impression of calls on enterprise outcomes. Whereas name monitoring was invaluable, the shortage of clear income attribution restricted its effectiveness in assessing ROI.
• The time zone performance was irritating, because it didn’t alter for the native time zone of calls. This created confusion for companies working throughout a number of areas, making it more durable to precisely interpret name information.

What G2 customers dislike about Invoca:

“Establishing monitoring and reporting in Invoca can take time initially, particularly with a big quantity of numbers and areas to observe, making it a logistical problem. Nevertheless, this setup course of is a one-time effort, and as soon as accomplished, the system runs easily.”

– Invoca Overview, Kyle J.

What I dislike about impression.com:

• The dashboard may benefit from extra customization choices to raised go well with particular person wants. Tailoring the format and prioritizing particular metrics would make managing a number of campaigns simpler.
• Whereas implementation is easy for these conversant in instruments like Google Tag Supervisor, it may be difficult for companies with out technical assets. Firms with no devoted tech group might face a steeper studying curve or require further help to arrange the platform effectively.

What G2 customers dislike about impression.com:

“The dashboard customization in Invoca is user-specific, which means updates to pinned or constructed experiences aren’t seen to different customers on the account. This requires every consumer to manually replace their dashboard, which may be inconvenient. A shared dashboard possibility would enhance collaboration and effectivity throughout groups.”
– impression.com Overview,  Tori P.

What I dislike about Dreamdata:

• The information visualization was advanced and never as intuitive as I had hoped, making it more durable to interpret key insights shortly. Given the huge quantity of information Dreamdata handles, bettering visualization instruments might considerably improve usability.
• Whereas the dashboards have been customizable, the lack to avoid wasting personalized views meant reconfiguring metrics every time. This added further steps to my workflow, making the method much less environment friendly than it may very well be.

What G2 customers dislike about Dreamdata:

“We discover it a bit tough to trace upsell and cross-sell offers individually in the mean time. It might even be useful to see advert impressions on the account degree within the buyer journey (ABM) dashboard, as at present, we will solely view engagements and touchpoints. Moreover, being able to view pattern and period-on-period comparisons natively within the software can be a significant enchancment. Nevertheless, the Dreamdata group takes suggestions critically, so we’re optimistic that these options will likely be out there quickly.”

– Dreamdata Overview, David B.

Flowcode is a QR code platform designed for measuring conversions. One of many largest benefits I observed was how easy and user-friendly it’s to create customized QR codes.

The interface on Flowcode’s internet platform is intuitive and straightforward to navigate. I might simply generate QR codes, customise them, and combine them into varied advertising supplies.

The true energy, nevertheless, lies in its means to redirect QR codes to different URLs as wanted, which gives nice flexibility. This function was extremely helpful, as I might simply adapt the codes over time and observe the success of various campaigns.

One other main profit was the power to add UTM parameters to the Flowcodes. By including UTMs, I might observe clicks, information, and attribution immediately in Google Analytics 4 (GA4), which was essential for analyzing the efficiency of print adverts, over-the-top (OTT) content material, linked TV (CTV) adverts, and out of doors activations. 

Nevertheless, there have been a couple of elements the place Flowcode might enhance. Organizing the QR codes throughout the platform might get a bit irritating at instances. As I added an increasing number of codes, conserving observe of them grew to become difficult.

One other draw back I encountered was with design flexibility of the QR codes. Whereas Flowcode gives some customization choices for the design, it restricts you to a sure set of colours within the builder. It might be far more best if I had extra freedom in selecting customized colours to match branding necessities or marketing campaign wants. 

The search performance throughout the platform additionally left room for enchancment. The necessity to open a number of folders to discover a particular QR code may be time-consuming and cumbersome. A extra sturdy search software that allowed for simpler and sooner entry to particular codes would enormously improve the consumer expertise.

What I dislike about Flowcode:

• As I added extra QR codes, organizing them throughout the platform grew to become more and more difficult. A extra environment friendly strategy to categorize or handle codes would have been useful, particularly for larger-scale campaigns.
• Flowcode’s design flexibility was restricted by the colour choices out there within the builder. Having extra freedom to decide on customized colours would enable for higher alignment with branding and marketing campaign necessities.

What G2 customers dislike about Flowcode:

“The backend interface of Flowcode generally is a bit complicated, notably with regards to sharing the platform amongst a group.”

– Flowcode Overview, Verified Person in Hospitality

Throughout my time testing Demandbase One, an account-based, go-to-market platform for B2B enterprises, I found a number of standout options that make it a superb software for enhancing advertising attribution and marketing campaign buildings.

Probably the most compelling elements is its means to offer intent indicators that point out which accounts are actively researching your organization. This function not solely alerts you to potential prospects but additionally helps information your concentrating on technique by offering prediction scores on which accounts to give attention to for outreach.

Utilizing the identification and scoring mannequin, I used to be capable of prioritize prospects and information them extra successfully down the gross sales funnel. This helped me design extra focused advertising methods, which was a big benefit.

The platform offers you full management over the constructing course of, enabling you to form your attribution fashions primarily based in your distinctive necessities. This flexibility was extremely helpful for structuring campaigns and refining attribution fashions to raised align with our aims.

Whereas the platform integrates with varied methods, syncing information between Demandbase One and different instruments can generally be advanced and time-consuming. Making certain information consistency throughout platforms requires vital effort, which can pose a problem for groups that depend on easy, real-time information stream.

Lastly, the consumer interface (UI), whereas complete, may be overwhelming for finish customers. With out full coaching, it may be troublesome to leverage all of the insights that Demandbase One gives, which could hinder the platform’s effectiveness for much less skilled customers.

What I dislike about Demandbase One:

• The lead-to-account matching engine was not at all times intuitive, which made it difficult to keep up excessive information high quality for lead-to-account associations. This inconsistency might end in inaccuracies, making it more durable for me to make knowledgeable selections primarily based on dependable information.
• Syncing information between Demandbase One and different methods was generally advanced and time-consuming. The hassle required to make sure information consistency throughout platforms created friction for me, particularly since I depend on seamless, real-time information stream.

What G2 customers dislike about Demandbase One:

“I discover the dashboard troublesome to navigate. Whereas there are numerous nice insights out there, it may be onerous to floor them. You typically find yourself clicking into an account or prospect after which have to determine learn how to return to the principle report. It might be extra useful to have a high-level, actionable report that aligns higher with my workflow.”

– Demandbase One Overview, Brianna H.

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