Shenzhen Garment Business Affiliation, the organizing physique of Shenzhen Trend Week, lately employed Gill Zhou, former head of Condé Nast China, as its vogue week president, efficient Feb. 10.
The function was created for Zhou on the biannual vogue week, which, in response to the group, goals to place itself as “the technology-driven vogue hub and world calling card” for the town.
“Ms. Gill Zhou, along with her excellent resume spanning the fields of expertise, media, and vogue, will assist promote the strategic upgrading and trade reorganization of Shenzhen Trend Week, which in flip will assist Shenzhen leap from ‘China‘s vogue capital’ to ‘world vogue hub,’” in response to the group.
“My aim is to assist China’s designers higher join with the remainder of the world,” Zhou informed WWD. “Shenzhen Trend Week additionally has a variety of potential in dashing up its vogue tech choices and proceed to speed up its innovation capacities, particularly in fields equivalent to intangible cultural heritage, sustainability, and extra.”
Shenzhen Trend Week, which began a decade in the past, is a government-led initiative that goals to shine the tech hub’s vogue credentials and differentiate itself from runway occasions in Beijing and Shanghai.
Native vogue model Tony&tony’s runway present in the course of the spring 2025 version of Shenzhen Trend Week final October.
China Information Service through Getty Ima
Zhou’s relationship with Shenzhen Trend Week began virtually a yr in the past throughout her tenure at Condé Nast China. In April 2024, Shenzhen Trend Week named Condé Nast China its strategic accomplice. In the course of the announcement ceremony, Zhou was additionally named co-chair of the Better Bay Space Trend Business Strategic Committee, a company that goals to strengthen regional ties between abilities in Guangdong Province, Hong Kong, and Macau.
Previous to Condé Nast China, Zhou spent practically 30 years working with multinational firms in China. A Beijing Overseas Research College graduate, Zhou started her profession in public relations and later grew to become Motorola China’s communications chief.
She went on to function chief advertising and marketing officer at IBM Asia-Pacific, the place she led model and advertising and marketing groups throughout 13 international locations and was answerable for the digital transformation of business-to-business gross sales throughout Better China.
