The Tourism Authority of Thailand hopes folks will wish to go to the nation following Sunday evening’s third season finale of the HBO unique collection, “The White Lotus.”
The Tourism Authority of Thailand has partnered with 3.1 Phillip Lim to launch its 2025 flagship marketing campaign, “Blooming Lotus: 3.1 Phillip Lim x Superb Thailand,” impressed by the HBO unique collection. The marketing campaign will spotlight Thailand’s style, tradition and creativity.
Because the centerpiece of this collaboration, TAT and 3.1 Phillip Lim have created a limited-edition assortment impressed by Thailand’s magnificence, as showcased within the TV collection. The unique lineup captures the essence of Thailand by way of a curated collection of items, together with a ribbed tank, capri pants, a T-shirt, a bomber jacket, tote luggage, a duffel journey bag and a cap — every designed to replicate Thailand’s vibrant tradition. The gathering will launch April 24 on 31philliplim.com and thailandInsider.com/bloominglotus.
Costs vary from $195 for the T-shirt to $450 for the duffel bag to $895 for the bomber jacket with the Lotus emblem.
The third season of “The White Lotus” was filmed in Bangkok, Phuket and Ko Samui, and primarily occurred on the 4 Seasons Resort Koh Samui, a five-star resort on the island’s northeastern coast.
3.1 Phillip Lim is planning a launch occasion at its New York retailer on April 24 to have a good time the collaboration.
“Launching the occasion in New York is only the start,” mentioned Chompu Marusachot, director of TAT New York. “We’re extremely excited to associate with 3.1 Phillip Lim as our design associate and Goway Journey as our tour operator for our flagship marketing campaign. This collaboration is a strong fusion of style and journey, highlighting Thailand’s vibrant creativity and galvanizing vacationers to discover the nation in a brand new means.”
“At 3.1 Phillip Lim, we now have all the time celebrated tradition, craftsmanship and storytelling by way of style,” mentioned Wen Zhou, cofounder and chief government officer of three.1 Phillip Lim. “The collaboration with the Tourism Authority of Thailand is a tribute to Thailand’s breathtaking magnificence and wealthy heritage, which is magnificently showcased in ‘The White Lotus’ season three. By way of this limited-edition assortment, we’re capturing the spirit of this magical place within the 3.1 Phillip Lim means — an important wardrobe of well-crafted items for the curious adventurer as she units off to discover the world.”
With journey in thoughts, the limited-edition items are designed for visiting Thailand’s vibrant temples, strolling by way of the nation’s evening markets, or exploring its bustling streets and serene landscapes. As well as, Goway Journey will provide a collection of “must-do” experiences in Thailand, permitting vacationers to e book their very best Thailand journey.
“Thailand is famend for its world-class wellness and spa choices, out there in almost each main vacation spot nationwide,” mentioned Anoma Vongyai, director of TAT Chicago. “This marketing campaign will even spotlight these experiences — the well being advantages of scrumptious Thai delicacies, the rejuvenation of conventional massages or the traditional therapeutic methods that promote total well-being.”
TAT will even host a wellness and yoga occasion in Toronto, highlighting Thailand’s wellness tourism. This occasion will introduce company to Thailand’s holistic journey experiences and display the gathering’s versatility.
