2024 Runway to Seoul Celebrates Korean Trend, Ok-Magnificence, Ok-Pop and Know-how 

Runway to Seoul returned to Dongdaemun Design Plaza in Jung District, central Seoul, on Dec. 29 to rejoice a fusion of Korean style, magnificence, Ok-pop and know-how with runway reveals, musical performances and interactive experiences for attendees.

Organized by the Seoul Enterprise Company and WWD’s sister publication WWD Korea, in partnership with the Metropolis of Seoul, the second annual runway occasion drew 2,500 attendees, together with the likes of worldwide influencers Unice Wani and Dulguun Odkhuu, to rejoice the depth and variety of Korean tradition.

The Runway to Seoul occasion was a flagship program of SeoulCon, the worldwide influencer expo organized by Seoul Enterprise Company which ran from Dec. 28 to Jan. 1 at Dongdaemun Design Plaza. It attracted a complete of three,500 style, magnificence and social media influencers from greater than 50 international locations.

“Runway to Seoul is a novel cultural pageant born from the fusion of Ok-fashion, Ok-pop, and know-how. It goes past being a style present, revealing the potential and creativity of Ok-fashion to the world, contributing to its strengthened presence within the world market,” stated Hyunwoo Kim, chief government officer of the Seoul Enterprise Company.

The 2024 runway featured seven outstanding Korean style manufacturers together with returning labels Mina Chung and Peculiar Individuals with newcomers Valoren, Duckdive, Tripleroot, Re-Rhee and Raive. Every Ok-fashion model introduced their very own kinds to the showcase, comparable to Re-Rhee’s show of the artistic ethos of the Seongsu-dong scene; Valoren’s new takes on deconstructivism by trendy males’s fashions; Peculiar Individuals’s, the Seoul-based label that collaborated with Adidas on an unique Gazelle sneaker in October, assortment of understated kinds, and Mina Chung’s daring takes on summary Jap aesthetics.

As well as, Ok-fashion labels Duckdive, Tripleroot and Raive intertwined efficiency with style on their runways, with opening and finale performances by I’Am dance crew, Ok-Tigers dance crew and HolyBang hip-hop dance crew, respectively, earlier than performances by We Dem Boyz dance crew, lady group H1-Key and an after social gathering set by DJ Sura closed out the 2024 Runway to Seoul occasion.

All through the 2024 Runway to Seoul occasion, attendees have been capable of have interaction with taking part manufacturers by unique activations operating from Dec. 22 to 31, comparable to a multishop pop-up and a photograph sales space from clothes model MMT whereas limited-edition collaborations from all seven runway manufacturers and Runway to Seoul-branded merchandise, which offered out because of excessive demand, have been solely obtainable to buy by e-commerce platform Kream. Extra manufacturers current on the 2024 Runway to Seoul included New York cosmetics firm Nars, Korean perfume model Home Ville Erbatium, and craft beer firm Dailybeer.