LONDON — In an ever colder local weather for print and vogue media, 10 Journal is forging forward with worldwide launches, the most recent of which is 10 Males USA, which is able to debut in March 2026 with Dan Could, the stylist and artistic director, as editor.
The title, which is able to come out twice a yr, is an offshoot of 10 Journal USA, which launched in 2023 underneath editor in chief Dora Fung, who believes that U.S. readers are hungry for males’s vogue, and native manufacturers are keen to talk to them.
Fung described the U.S. males’s vogue market as “some of the thrilling and influential on the planet,” with the posh sector set to develop greater than 2.5 % within the coming years.
Dora Fung, editor in chief of 10 USA.
“Menswear is evolving quick, blurring the traces between luxurious, streetwear and self-expression in a means we’ve by no means seen earlier than,” Fung mentioned.
She added the brand new title would keep on with 10’s overarching mission of delivering “vogue with grit, and a few naughtiness,” and purpose to mix high-end model with “tradition, mind and individuality.”
The shift to a stand-alone title was a pure one, Fung mentioned. The present spring 2025 concern has 64 pages devoted to menswear, “and truthfully, I might have included much more. There’s a lot expertise, and so many unbelievable tales throughout the nation that need to be informed.”
Could, a stylist and artistic director, started his profession at 10 Journal in London, working for its founder and international editor in chief Sophia Neophitou. She’s excited to have him again.
The British musician and artist Kojey Radical on the duvet of 10 Males’s spring 2025 concern.
“It’s a full-circle second. Dan understands the nuances of the model, and it seems like a homecoming,” she mentioned.
After leaving 10, Could freelanced for quite a lot of titles and later grew to become founding model director of Mr Porter. He later labored for manufacturers together with Ralph Lauren, Calvin Klein, Tommy Hilfiger, Dunhill and Hackett.
In 2019 he colaunched resortwear label SMR Days, and served till 2024 as its inventive director.
In an interview, Could mentioned the photographs of American vogue by photographers similar to Patrick Demarchelier, Richard Avedon and Bruce Weber have been an infinite inspiration for him rising up.
“I’m coming to the job from a visible background. Imagery is all the pieces to me, and I actually wish to respect the custom of the photographers who’ve labored there,” mentioned Could, including that he desires the style shoots to be “stunning, difficult and inform a narrative.”
The American rapper Denzel Curry on the duvet of 10 Males’s spring 2025 concern.
Could mentioned he’s additionally desirous to take up the U.S. job, as a result of “it’s the place the massive boys of menswear are — and I’m desirous to work with them.”
He name-checked his former purchasers Ralph Lauren, Tommy Hilfiger and Calvin Klein, and mentioned he’s additionally eager so as to add extra native expertise, together with Willy Chavarria and Bode, and to advertise younger manufacturers and designers within the pages.
Could is keen to maneuver to the U.S. for different causes, too. In contrast to the U.Okay., he argued, it’s a rustic that values age and expertise.
“Within the U.S., you’re not at all times trying to find the subsequent ‘factor.’ There’s a recognition of expertise — for those who’re good, you’re good. And there’s nonetheless a technology of expertise that has a voice, unbelievable individuals who’ve been working within the trade for [decades],” he mentioned.
Sophia Neophitou, founder and international editor in chief of 10 Journal.
Kasia Bobula/WWD
Could added that he plans to attract inspiration from Neophitou, and be inclusive — on so many ranges. “We wish everybody to really feel related to this journal,” he mentioned.
There might be some crossover with 10 Males in London, with the titles sharing large tales. Fung mentioned the brand new title will even be tapping into the creativity of the ten groups in Germany, Japan and Australia, the place the magazines are produced underneath license.
“The aesthetic will at all times have the ten really feel, however the USA editorial may have its personal voice. America is so huge, we will’t wait to dig into the tradition in L.A., Nashville, Miami, Atlanta and so many extra nice American cities,” Fung mentioned.
